Nicholas Thompson

30% of your stories will be positive stories of our portfolio companies and you won't disclose it, right?

You'll just go out and you'll write stories about that.

And that's corrupt, right?

What gets to the mindset where that can happen, right?

And there's a slippery slope.

Like there's a moment where it's like, you know, Nick or Azeem invests in an AI startup, mentions that in an essay, right?

Like pro rata, right?

we have a partnership with ProRata, right?

Like the Atlantic is like a partner of ProRata.

I praise it to hell.

And I mentioned the partnership.

That's like totally fine, right?

In the game, you know, there do have to be ethical lines.

And so my hope is that in the future, I sometimes get a sense that the kind of the West Coast idea takes pleasure in blowing through some of the rules of the East Coast that are there for a reason.

And what you want is you want

innovation ideas, but also to like, to recognize that there's a reason why some of those rules about conflict of interest are there.

a real challenge and that our position has to be, like we have to fight to win and earn your trust every day.

And then to also recognize that no matter how well we do and no matter how hard we fight and no matter how hard we try to be as honest as possible at everything and as truthful as possible about everything, that we will still lose in certain ways because of the forces that Guri identified.

The other thing that I think is important is that a lot of reason,

trust declined is because of the sort of the shift of the media ecosystem into filter bubbles, right?