Nicholas Thompson

Right.

But it used to be a place where you would go and you would find articles.

It was a great referral source.

Now it's very small referral source.

Countering that somewhat, you know, we'd seen our traffic rising on threads.

We've seen our traffic rising on blue sky.

We've seen our traffic going up some degree, ebbs and flows on Reddit.

So our social traffic is probably fairly similar to where it was a year ago.

It's massively below where it was four years ago.

Search is the pressing concern right now.

Wait, ChatGPT is your third highest referral?

Wow.

We got to learn about your answer engine optimization strategies.

It's like the 17th highest referrer for us.

Yeah, I mean, that's remarkable.

Yeah, I'm just looking at our referral data right now.

So right now on the site, you know, just at this very moment, there are 1100 people who've come in from email.

There are 370 who came in from Facebook, 310 from search, Google search, 149 from Google News, Google Discover, 73, Pocket, Bing, Twitter, you know, ChatGPT has been showing up.

I mean, talk to Matthew about it a bit.

The issue for us, right?