Nicholas Thompson

I lose less sleep on that one.

That one's like energizing and exciting.

The others make me scream at night.

Yeah.

So, you know, about 40% of our traffic comes from search channels.

You know, for some publications, it's much higher.

Maybe it's as high as 70%.

You know, we're seeing a significant decline, maybe a 20% decline.

And so multiply 20% by 40%, it's 8%.

And so suddenly you're looking at a pretty significant drop in the number of people who come to your website.

That means the number of people who see your ads.

The number of people who are going to subscribe, your brand awareness, right?

So that's the decline in search.

Decline in social varies more because there are many more contributors, right?

And so Facebook actually has gone up since January for us, right?

It went down for a long time and it's now gone up.

Twitter, of course, is going down because Elon Musk is making it harder to click out to sites and he's turning to Twitter.

You know, Twitter used to be a link service and be a newsreader.

Now it's kind of TikTok.

You go there and you're just sort of like sucked into videos from the Coldplay concert.