Nick & Jack

But creativity is the art of inventing an original thing. Creating is what millions of people did instantly with ChatGPT just last week. Creativity is Pixar reimagining animation in its own unique style 30 years ago. So the way Jack and I see it, with AI, we seem to just be creating multiple versions of someone else's creativity. That's why we think this is the time for an important distinction.

But creativity is the art of inventing an original thing. Creating is what millions of people did instantly with ChatGPT just last week. Creativity is Pixar reimagining animation in its own unique style 30 years ago. So the way Jack and I see it, with AI, we seem to just be creating multiple versions of someone else's creativity. That's why we think this is the time for an important distinction.

But creativity is the art of inventing an original thing. Creating is what millions of people did instantly with ChatGPT just last week. Creativity is Pixar reimagining animation in its own unique style 30 years ago. So the way Jack and I see it, with AI, we seem to just be creating multiple versions of someone else's creativity. That's why we think this is the time for an important distinction.

As the cost of creating goes down, the value of creativity goes up. For our second story, SoulCycle, the spin studio, is planning to launch a chain of fashion apparel stores. SoulCycle is going after Lululemon. Yeah. And it's all because of the Hard Rock Cafe. Okay, three brands you didn't expect to hear, but we'll explain. But first, Nick, where were you 10 years ago?

As the cost of creating goes down, the value of creativity goes up. For our second story, SoulCycle, the spin studio, is planning to launch a chain of fashion apparel stores. SoulCycle is going after Lululemon. Yeah. And it's all because of the Hard Rock Cafe. Okay, three brands you didn't expect to hear, but we'll explain. But first, Nick, where were you 10 years ago?

As the cost of creating goes down, the value of creativity goes up. For our second story, SoulCycle, the spin studio, is planning to launch a chain of fashion apparel stores. SoulCycle is going after Lululemon. Yeah. And it's all because of the Hard Rock Cafe. Okay, three brands you didn't expect to hear, but we'll explain. But first, Nick, where were you 10 years ago?

Jack, I was taking Aitken Ackman's 5 a.m. booty burner ride over at the SoulCycle in Tribeca, baby. What do they call it? Atkins Army? Yeah, that's what we call it. That's what we call it, Jack. Yeti SoulCycle, the spin studio founded in 2005, or as they call it, a cardio party. I agree. I've only taken one class. I love synchronizing the music to the cycling, which is something...

Jack, I was taking Aitken Ackman's 5 a.m. booty burner ride over at the SoulCycle in Tribeca, baby. What do they call it? Atkins Army? Yeah, that's what we call it. That's what we call it, Jack. Yeti SoulCycle, the spin studio founded in 2005, or as they call it, a cardio party. I agree. I've only taken one class. I love synchronizing the music to the cycling, which is something...

Jack, I was taking Aitken Ackman's 5 a.m. booty burner ride over at the SoulCycle in Tribeca, baby. What do they call it? Atkins Army? Yeah, that's what we call it. That's what we call it, Jack. Yeti SoulCycle, the spin studio founded in 2005, or as they call it, a cardio party. I agree. I've only taken one class. I love synchronizing the music to the cycling, which is something...

Peloton doesn't do. Also, you were particularly good at that, you were, Jack. This basically is the company that started the boutique fitness trend as we know it. And the boutique fitness trend wasn't just a workout. It became spiritual for millennials. It was therapeutic. Instead of going to a church, a mosque, or a synagogue, you were worshiping at the altar of your SoulCycle instructor.

Peloton doesn't do. Also, you were particularly good at that, you were, Jack. This basically is the company that started the boutique fitness trend as we know it. And the boutique fitness trend wasn't just a workout. It became spiritual for millennials. It was therapeutic. Instead of going to a church, a mosque, or a synagogue, you were worshiping at the altar of your SoulCycle instructor.

Peloton doesn't do. Also, you were particularly good at that, you were, Jack. This basically is the company that started the boutique fitness trend as we know it. And the boutique fitness trend wasn't just a workout. It became spiritual for millennials. It was therapeutic. Instead of going to a church, a mosque, or a synagogue, you were worshiping at the altar of your SoulCycle instructor.

Or at least many urban millennials were. Which is why in 2015, when we were in the East Village, SoulCycle filed to IPO with the ticker symbol S-O-U-L, Soul. Back then, they had $100 million in annual revenue. They had 300,000 monthly riders. They were profitable. They were going to be the first pure profit spinning stock. It was pretty exciting. But then, Jack, what happened?

Or at least many urban millennials were. Which is why in 2015, when we were in the East Village, SoulCycle filed to IPO with the ticker symbol S-O-U-L, Soul. Back then, they had $100 million in annual revenue. They had 300,000 monthly riders. They were profitable. They were going to be the first pure profit spinning stock. It was pretty exciting. But then, Jack, what happened?

Or at least many urban millennials were. Which is why in 2015, when we were in the East Village, SoulCycle filed to IPO with the ticker symbol S-O-U-L, Soul. Back then, they had $100 million in annual revenue. They had 300,000 monthly riders. They were profitable. They were going to be the first pure profit spinning stock. It was pretty exciting. But then, Jack, what happened?

Because I don't think that they went public, did they, man? They delayed the IPO. Then the pandemic happened, crushing attendance at their physical studios. And then Peloton, with their at-home fitness stuff, almost put SoulCycle out of business. Didn't see that coming. But besties, now SoulCycle is quoting Elton John, man. I'm still standing better than I ever did.

Because I don't think that they went public, did they, man? They delayed the IPO. Then the pandemic happened, crushing attendance at their physical studios. And then Peloton, with their at-home fitness stuff, almost put SoulCycle out of business. Didn't see that coming. But besties, now SoulCycle is quoting Elton John, man. I'm still standing better than I ever did.

Because I don't think that they went public, did they, man? They delayed the IPO. Then the pandemic happened, crushing attendance at their physical studios. And then Peloton, with their at-home fitness stuff, almost put SoulCycle out of business. Didn't see that coming. But besties, now SoulCycle is quoting Elton John, man. I'm still standing better than I ever did.

Because today, SoulCycle is majority owned by Equinox Gyms. That's why SoulCycles are always located right next to Equinox. Full disclosure, I go to the one on Union Street. And Jack, I'm the guy in the back right next to the fan with the earplugs in. That's who I am these days. What? You don't listen to the music? It's a story for another pod. It's too loud for you?

Because today, SoulCycle is majority owned by Equinox Gyms. That's why SoulCycles are always located right next to Equinox. Full disclosure, I go to the one on Union Street. And Jack, I'm the guy in the back right next to the fan with the earplugs in. That's who I am these days. What? You don't listen to the music? It's a story for another pod. It's too loud for you?