Nick and Jack
👤 PersonAppearances Over Time
Podcast Appearances
Jack, can you read us the Hostess starting lineup of food, please? Hostess brands includes Ho-Hos, Ding Dongs, Zingers, Snowballs, and Twinkies. It gets me every time. Hostess's existence is proof that you can stick cream in anything. So we're facing a snack session. How are they going to sell more Twinkies? by embracing 420.
Jack, can you read us the Hostess starting lineup of food, please? Hostess brands includes Ho-Hos, Ding Dongs, Zingers, Snowballs, and Twinkies. It gets me every time. Hostess's existence is proof that you can stick cream in anything. So we're facing a snack session. How are they going to sell more Twinkies? by embracing 420.
Jack, can you read us the Hostess starting lineup of food, please? Hostess brands includes Ho-Hos, Ding Dongs, Zingers, Snowballs, and Twinkies. It gets me every time. Hostess's existence is proof that you can stick cream in anything. So we're facing a snack session. How are they going to sell more Twinkies? by embracing 420.
That's right, Twinkies is making the desperate move to embrace a holiday no other company is willing to embrace right now. 420, the weed holiday, Christmas for cannabis. Yeah, the holiday when Mrs. P caught you in the park with a couple doobies. The 420 holiday started in the 1970s in California. allegedly because 420 was like the police code word for cannabis.
That's right, Twinkies is making the desperate move to embrace a holiday no other company is willing to embrace right now. 420, the weed holiday, Christmas for cannabis. Yeah, the holiday when Mrs. P caught you in the park with a couple doobies. The 420 holiday started in the 1970s in California. allegedly because 420 was like the police code word for cannabis.
That's right, Twinkies is making the desperate move to embrace a holiday no other company is willing to embrace right now. 420, the weed holiday, Christmas for cannabis. Yeah, the holiday when Mrs. P caught you in the park with a couple doobies. The 420 holiday started in the 1970s in California. allegedly because 420 was like the police code word for cannabis.
We tried to verify that, jumped in T-boy style. It is a debated origin to this day. And this year, 420 falls on Easter. So Hostess is making it their biggest marketing moment of the year. Fritos wouldn't dare do what Hostess is about to pull off. Hostess is positioning itself as the suite of choice for stoners. Yeah, this is a total marketing overhaul.
We tried to verify that, jumped in T-boy style. It is a debated origin to this day. And this year, 420 falls on Easter. So Hostess is making it their biggest marketing moment of the year. Fritos wouldn't dare do what Hostess is about to pull off. Hostess is positioning itself as the suite of choice for stoners. Yeah, this is a total marketing overhaul.
We tried to verify that, jumped in T-boy style. It is a debated origin to this day. And this year, 420 falls on Easter. So Hostess is making it their biggest marketing moment of the year. Fritos wouldn't dare do what Hostess is about to pull off. Hostess is positioning itself as the suite of choice for stoners. Yeah, this is a total marketing overhaul.
Twinkie is temporarily retiring their Twinkie the Kid, the famous family-friendly mascot they've always had for over a century. They're replacing it with a fleet of self-proclaimed munchie mobiles. I'm going to have to hear more about these munchie mobiles, Jack. These are hostess-branded food trucks that set up shop right outside where everyone's like popular weed-smoking spots.
Twinkie is temporarily retiring their Twinkie the Kid, the famous family-friendly mascot they've always had for over a century. They're replacing it with a fleet of self-proclaimed munchie mobiles. I'm going to have to hear more about these munchie mobiles, Jack. These are hostess-branded food trucks that set up shop right outside where everyone's like popular weed-smoking spots.
Twinkie is temporarily retiring their Twinkie the Kid, the famous family-friendly mascot they've always had for over a century. They're replacing it with a fleet of self-proclaimed munchie mobiles. I'm going to have to hear more about these munchie mobiles, Jack. These are hostess-branded food trucks that set up shop right outside where everyone's like popular weed-smoking spots.
Sound like one of the cool kids there, Jack. Yeah. Apparently, every day at 4.20 p.m. for the next few weeks, these munchie mobiles from Hostess are going to give away, and I quote, twinkies, ding-dongs, and ho-hos outside of cannabis dispensaries on the East and West Coast. You buy some chronic and snag some cupcakes for free on your way out.
Sound like one of the cool kids there, Jack. Yeah. Apparently, every day at 4.20 p.m. for the next few weeks, these munchie mobiles from Hostess are going to give away, and I quote, twinkies, ding-dongs, and ho-hos outside of cannabis dispensaries on the East and West Coast. You buy some chronic and snag some cupcakes for free on your way out.
Sound like one of the cool kids there, Jack. Yeah. Apparently, every day at 4.20 p.m. for the next few weeks, these munchie mobiles from Hostess are going to give away, and I quote, twinkies, ding-dongs, and ho-hos outside of cannabis dispensaries on the East and West Coast. You buy some chronic and snag some cupcakes for free on your way out.
As far as we can tell, this is the boldest branding move in marketing since McDonald's asked Grimace to kill you. And mom ain't happy about it. No, she's still not happy about it. Now, besties, there is a broader, deeper strategy here. Jack and I have told you how brands need to find their Super Bowl. They need to find their one day of the year that's their day and then make it their own.
As far as we can tell, this is the boldest branding move in marketing since McDonald's asked Grimace to kill you. And mom ain't happy about it. No, she's still not happy about it. Now, besties, there is a broader, deeper strategy here. Jack and I have told you how brands need to find their Super Bowl. They need to find their one day of the year that's their day and then make it their own.
As far as we can tell, this is the boldest branding move in marketing since McDonald's asked Grimace to kill you. And mom ain't happy about it. No, she's still not happy about it. Now, besties, there is a broader, deeper strategy here. Jack and I have told you how brands need to find their Super Bowl. They need to find their one day of the year that's their day and then make it their own.
Well, the risque holiday of 420 was ripe for the taking. So Twinkies is biting into it. Because they will break the laws of physics to stick cream in whatever it is they haven't stuck cream into. So Jack, not going to sugarcoat it, what's the takeaway for our buddies over at Twinkies? We're living in the PG-13 economy.
Well, the risque holiday of 420 was ripe for the taking. So Twinkies is biting into it. Because they will break the laws of physics to stick cream in whatever it is they haven't stuck cream into. So Jack, not going to sugarcoat it, what's the takeaway for our buddies over at Twinkies? We're living in the PG-13 economy.