Nick Bare

I said, no, if we're going to do this, the whole 20 gram serving, the only carb source in this product has to and will be cluster dextrin. So we created this product while I was in my Ironman training. We brought it to market. And initially we actually, I don't know how long some of you guys have been following the brand, but when we first launched G1M Sport, it was in a bag.

I said, no, if we're going to do this, the whole 20 gram serving, the only carb source in this product has to and will be cluster dextrin. So we created this product while I was in my Ironman training. We brought it to market. And initially we actually, I don't know how long some of you guys have been following the brand, but when we first launched G1M Sport, it was in a bag.

And the reason being is that A lot of the endurance powders that I was aware of at that point were put into bags. So we just took that route. But what we were finding was as our team was opening up pallets and boxes and through shipment, bags were popping and they were getting cut and they were opening and the seals weren't working really well. We decided we're not going to do the bags.

And the reason being is that A lot of the endurance powders that I was aware of at that point were put into bags. So we just took that route. But what we were finding was as our team was opening up pallets and boxes and through shipment, bags were popping and they were getting cut and they were opening and the seals weren't working really well. We decided we're not going to do the bags.

And the reason being is that A lot of the endurance powders that I was aware of at that point were put into bags. So we just took that route. But what we were finding was as our team was opening up pallets and boxes and through shipment, bags were popping and they were getting cut and they were opening and the seals weren't working really well. We decided we're not going to do the bags.

We're going to transition to bottles like the rest of our products. When we first launched G1M Sport, it was not a top seller. It was far from. I didn't expect it to be I created G1M Sport selfishly to fuel my training and in hopes that there were other athletes out there that were potentially experiencing the same problems I was experiencing, GI distress, gas, bloating, gut rot, pains, cramping.

We're going to transition to bottles like the rest of our products. When we first launched G1M Sport, it was not a top seller. It was far from. I didn't expect it to be I created G1M Sport selfishly to fuel my training and in hopes that there were other athletes out there that were potentially experiencing the same problems I was experiencing, GI distress, gas, bloating, gut rot, pains, cramping.

We're going to transition to bottles like the rest of our products. When we first launched G1M Sport, it was not a top seller. It was far from. I didn't expect it to be I created G1M Sport selfishly to fuel my training and in hopes that there were other athletes out there that were potentially experiencing the same problems I was experiencing, GI distress, gas, bloating, gut rot, pains, cramping.

And I thought if we could create a solution that fuels us, that works for us, but also helps other people as well, That's a win, regardless of how many units we sell. It doesn't have to be a top seller. Because we weren't positioning ourselves or the brand to be endurance-focused back then.

And I thought if we could create a solution that fuels us, that works for us, but also helps other people as well, That's a win, regardless of how many units we sell. It doesn't have to be a top seller. Because we weren't positioning ourselves or the brand to be endurance-focused back then.

And I thought if we could create a solution that fuels us, that works for us, but also helps other people as well, That's a win, regardless of how many units we sell. It doesn't have to be a top seller. Because we weren't positioning ourselves or the brand to be endurance-focused back then.

But over time, as the brand slowly started to evolve, a natural evolutionary process to where we are today being... an endurance focused consumer brand. I mean, we are endurance at the tip of the spear and strength and wellness will always support those endurance goals. But the priority is endurance. That's who we are. That's what we do. That's who we serve. Those are the problems that we solve.

But over time, as the brand slowly started to evolve, a natural evolutionary process to where we are today being... an endurance focused consumer brand. I mean, we are endurance at the tip of the spear and strength and wellness will always support those endurance goals. But the priority is endurance. That's who we are. That's what we do. That's who we serve. Those are the problems that we solve.

But over time, as the brand slowly started to evolve, a natural evolutionary process to where we are today being... an endurance focused consumer brand. I mean, we are endurance at the tip of the spear and strength and wellness will always support those endurance goals. But the priority is endurance. That's who we are. That's what we do. That's who we serve. Those are the problems that we solve.

So it's been a very natural evolution from 2020 until today, 2025, these last five years. There was never one moment where we said, okay, today's the day, change of plans, we're an endurance brand, and we're shifting focus. No, it's very organic and natural over time. And if you've been following the brand, I'm sure you have experienced that, felt that, saw that.

So it's been a very natural evolution from 2020 until today, 2025, these last five years. There was never one moment where we said, okay, today's the day, change of plans, we're an endurance brand, and we're shifting focus. No, it's very organic and natural over time. And if you've been following the brand, I'm sure you have experienced that, felt that, saw that.

So it's been a very natural evolution from 2020 until today, 2025, these last five years. There was never one moment where we said, okay, today's the day, change of plans, we're an endurance brand, and we're shifting focus. No, it's very organic and natural over time. And if you've been following the brand, I'm sure you have experienced that, felt that, saw that.

And a lot of that just natural evolution organically was based off of my and our interest and passions and pursuits. And it just became part of our story. It was by no means strategic. I would love for us to have the ability to take credit for that and say it was strategic, but it was just what felt right to us and what we wanted to do, who we wanted to become. So in January of 2023,

And a lot of that just natural evolution organically was based off of my and our interest and passions and pursuits. And it just became part of our story. It was by no means strategic. I would love for us to have the ability to take credit for that and say it was strategic, but it was just what felt right to us and what we wanted to do, who we wanted to become. So in January of 2023,

And a lot of that just natural evolution organically was based off of my and our interest and passions and pursuits. And it just became part of our story. It was by no means strategic. I would love for us to have the ability to take credit for that and say it was strategic, but it was just what felt right to us and what we wanted to do, who we wanted to become. So in January of 2023,