Nick Bare

Brands shifted their focus.

CPG, consumer packaged goods brands, shifted their focus.

There were thousands of new products that came to market that were low to no carb, high protein, high fat,

And to be honest, it worked for a lot of people.

A lot of people lost significant weight, got healthier on the Atkins diet.

They ended up removing an entire macronutrient, essentially, that brings a lot of calories from their daily diet.

And I would have to assume that many people

were consuming carbohydrate sources that were not the best.

I mean, it's not like these people generally were consuming oatmeal and sweet potatoes and rice and potatoes, starches, fruits, fibrous fruits.

Many people were probably consuming highly processed, ultra processed carbohydrate sources.

Sweets and candies and sugar and soda and all the things.

And these types of foods that are produced and formulated and developed in labs are created to make you crave and want more.

If you look at some of the most indulgent, addictive foods, they're highly processed, ultra-processed,

high sugar, high fat.

When you combine fat and carbs or sugar together, you can create something that is so delicious and so addictive that when you have something like the Atkins diet that pops off and it peaks in 2003, 2004, removes a whole macronutrient

portion of your diet and primarily eliminating some of these addictive sugary ultra highly processed foods it's going to help a lot of people but why the decline well many people experienced restrictive diet fatigue many people wanted to shift to a more holistic health approach

there are and were social limitations to the Atkins diet.

And it promoted and increased long-term nutritional deficiencies.

A lot of being said, it wasn't sustainable.

It is our responsibility as individuals to steward our health, our physical, mental, emotional, spiritual health,