Nick Bare

Years later, the keto diet got extremely popular.

But same thing, the keto diet, which popped off a few years ago, based off some of the research I was doing, and I don't have any hard facts in front of me right now, but there has been a huge decline in keto.

Ketogenic diet searches, content, products, and brands.

I mean, I remember this was maybe 10 years ago when the keto diet just went wild.

I mean, it popped off.

There were keto brands left and right everywhere.

all these consumer packaged goods companies were creating keto products, high fat, high protein, very high fat, low carb.

And over the years, from when I saw the peak of it until now, you don't see many people following a strict keto diet any longer.

And you really don't see many

if at all, keto brands emerging into the industry and the market today.

Now, I actually was first introduced to the ketogenic diet when I was in college because I went to school to study nutrition at the Indiana University of Pennsylvania.

I went to school to study nutrition because I thought

naively and ignorantly that we were going to be talking about nutrition when it came to, it was applicable to sports performance and improving athletic ability and body composition.

And I was rudely awakened by,

that when I arrived at college and I started going through some of my core nutrition classes, I was there to learn about everything else but improving athletic performance.

The nutrition course that I was going through and degree was all around disease prevention and intervention, primarily focused on diabetes and cardiovascular disease.

We never talked about

physical training.

We never talked about the gym, never talked about body composition, like funny story.

When I was in college, I, uh, I decided to diet down and compete in my first bodybuilding competition.