Nick Baumgardner

It's a star-driven league.

It's a very different proposition when you're talking about basketball versus baseball.

And so I think that's one of the reasons why those two experiences differ.

And you don't get the whole real, the male version, I guess, of Real Housewives of fill-in-the-blank.

in MLB the way you do in the NBA.

Yeah, the reality show aspect of the sport isn't necessarily a thing in baseball where the sport still has to

be the thing that carries you, as opposed to the extracurriculars outside of the product itself.

One of the reasons, as we talk about the NBA All-Star game and NBA All-Star weekend on Rahimi Harris and Grody with Marshall Harris and Russ Dorsey, one of the reasons why baseball is where it is is

And the way it's looked at versus the NBA is, don't forget, when social media became a thing, NBA was like, highlights have rights to all our highlights.

We're not going to crack down.

MLB, especially when social media first started with Twitter, Facebook, Instagram, you put up some MLB highlights.

Put down MLB.

We're pulling it down immediately, which I think was a bad strategy by Major League Baseball.

But in this one respect, it's brought them out ahead because people don't know as much about MLB as they do the NBA.

There is not this overabundance of Major League Baseball content as there is NBA content.

NBA content's just out here for anybody to have, for anybody to thread up, respond to, quote, tweet, whatever.

Yeah.

And I'm with you.

I think overall, if I had to give the All-Star Weekend a grade.

We're doing that in five on it.