Nick Bjorn

So their name probably doesn't ring a bell, but what they do is actually quite substantial from the e-commerce perspective.

Um, and you know, especially when you have a world cup here, they absolutely clean up.

But, um, with that said, you know, really, uh, working with these clients to figure out, you know, what their strategy is going to be and figuring out w w we really customize our strategy.

So we don't silo any of our departments.

We look at, okay, you know, what do we need to do here to build awareness for the client?

You know, what do we need to do to convert?

Um, and we really look at the needs of what they're looking to do.

So for a soccer local, for instance, you know, we might plug in, you know, we've been doing SEO for them for a long time.

They're organic rankings.

are extremely important to them and a big pillar in their business.

We've recently started doing more of their paid ad initiatives.

They're very hesitant to do those because they tried them in the past.

They weren't as successful.

Our team was able to dial those in in a more meaningful way, target audiences and get that conversion rate to where they need it.

Social media, of course, bringing the awareness in,

really creating the community around that brand has been extremely successful.

Great question.

You know, that's absolutely intentional because they have a whole warehouse here in San Diego and they need to liquidate a bunch of their soccer cleats.

So, you know, as they sell their premium cleats, we also need to figure out the other side of their business is how do we liquidate everything that's left over after the season?

So cheap soccer cleats, great word.