Nick Ford
๐ค SpeakerAppearances Over Time
Podcast Appearances
Well, you know what?
It sounds good.
But yeah, I talked, I told everybody about it.
Yeah.
So in a lot of and I'm kind of preaching to the choir.
Right.
But so I was I was all about the ATM machines and, you know, trying to scope out places to put ATM machines, talking with people.
And generally, like the best place for an ATM machine is a place that doesn't accept credit cards.
Right.
Because that indicates that the cash only.
They need cash.
Yes.
Um, the problem with a lot of cash only places that they already have ATM machines.
So the way that I looked at it was, you know, a lot of these places I went into, sure, they were cash only and they happened to not have an ATM machine.
And I happened to be able to put one in there, but then I thought to myself, okay, so if I go into these other businesses that, um,
that are cash only, have an ATM machine, is there a play to be made to pitch them merchant services and talk about the benefits of accepting credit cards and how it's easier, this, that, or the other.
So there was a big synergy between ATMs and cash and merchant services.
And that is kind of why I went down the merchant services road as well.
Yes.
Yep.