Nick Friedel

I'm talking about top to bottom in the organization.

Are you going to spend money to make your product the best it can possibly be?

And the knock on Jerry and now Mike for years is they don't want to do that.

It's about profit.

It's about tickets.

It's about all these people coming to see Benny and loading up the UC.

And I think the difference, Layla, and this absolutely ties into the executive conversation, is I don't think the tickets are there the same way that they've been in years past.

I think season ticket holders are finally starting to see the light that

The product isn't near where it should be.

So this is a first step depending on whenever the news finally comes down here.

But they have a lot of work to be done and a lot of that work can be helped by a push from ownership.

and saying, hey, we are going to spend a little bit more than we have in the past.

The sad part is when you talk to people who are around that organization, who have lived in it, they just roll their eyes.

Or in my case, they just kind of laugh.

They think if you're waiting for them to spend at the highest level, good luck to you.

Absolutely.

I mean, Layla, we've been hearing about Billy to the Magic, I feel like, for weeks at this point.

I had to laugh because I was actually at the press conference as an intern coming out of school when the Magic originally hired Billy.

And you've got executives bringing his wife flowers, and I'm thinking, I've seen this.

I mean, it actually happened.