Nick Gernert

Let's go ahead and tell it, Dick. That's a good one. What is it?

Yeah.

Yeah.

Yeah.

So, you know, exactly.

So, you know, exactly.

So, you know, exactly.

Category king WordPress. It is obvious CMSs and it's known for that. And so you guys have worked hard for that. It's what's that? Yeah. Talk about working for a company that has, you know, that market share and then bringing to life sort of even a new, not new category, but it is a new category for y'all. Like, you know, dominant CMS overall, but again...

Category king WordPress. It is obvious CMSs and it's known for that. And so you guys have worked hard for that. It's what's that? Yeah. Talk about working for a company that has, you know, that market share and then bringing to life sort of even a new, not new category, but it is a new category for y'all. Like, you know, dominant CMS overall, but again...

Category king WordPress. It is obvious CMSs and it's known for that. And so you guys have worked hard for that. It's what's that? Yeah. Talk about working for a company that has, you know, that market share and then bringing to life sort of even a new, not new category, but it is a new category for y'all. Like, you know, dominant CMS overall, but again...

bringing to life the brand for corporate to kind of go direct to. Cause that was that, that transition is kind of what I was kind of building to all this, the MySpace and all that is you're at this level and everybody respects you, you're doing that, but then trying to be the corporate, you know, King, so to speak or go to, I mean, was that a hard transition to get people to make mentally? Yeah.

bringing to life the brand for corporate to kind of go direct to. Cause that was that, that transition is kind of what I was kind of building to all this, the MySpace and all that is you're at this level and everybody respects you, you're doing that, but then trying to be the corporate, you know, King, so to speak or go to, I mean, was that a hard transition to get people to make mentally? Yeah.

bringing to life the brand for corporate to kind of go direct to. Cause that was that, that transition is kind of what I was kind of building to all this, the MySpace and all that is you're at this level and everybody respects you, you're doing that, but then trying to be the corporate, you know, King, so to speak or go to, I mean, was that a hard transition to get people to make mentally? Yeah.

Uh, yes.

Uh, yes.

Uh, yes.

So I, you know, the corporate Kings and Queens, we're like the, this, this transition for us, um, I mean, that's, that, that was the opportunity as, as coming into the business because as ubiquitous as WordPress is on the web, it's not in that corporate sense. It was, there was niche adoption of WordPress from a, like, Oh, we use it for the corporate blog.

So I, you know, the corporate Kings and Queens, we're like the, this, this transition for us, um, I mean, that's, that, that was the opportunity as, as coming into the business because as ubiquitous as WordPress is on the web, it's not in that corporate sense. It was, there was niche adoption of WordPress from a, like, Oh, we use it for the corporate blog.

So I, you know, the corporate Kings and Queens, we're like the, this, this transition for us, um, I mean, that's, that, that was the opportunity as, as coming into the business because as ubiquitous as WordPress is on the web, it's not in that corporate sense. It was, there was niche adoption of WordPress from a, like, Oh, we use it for the corporate blog.

Like one of these examples was like Boeing, you know, like a pilot named Randy. He was blogging, he leveraged WordPress, but it was in no way like the corporate homepage or anything like, you know, that was core to business operations. It was like, yeah, that's fine as a side project. And really the whole vision was like, how would you legitimize this thing?