Nick Gernert

The 30%, actually, that technology impacts in the organization, we do really well. But how do we really bring people together? Because so much of actual success in digital and everything else is like, can you access the tools? Can you access your audience? Can you access your customers, et cetera? And so much of the...

The 30%, actually, that technology impacts in the organization, we do really well. But how do we really bring people together? Because so much of actual success in digital and everything else is like, can you access the tools? Can you access your audience? Can you access your customers, et cetera? And so much of the...

The 30%, actually, that technology impacts in the organization, we do really well. But how do we really bring people together? Because so much of actual success in digital and everything else is like, can you access the tools? Can you access your audience? Can you access your customers, et cetera? And so much of the...

existing market from my perspective prevents that actually doesn't enable that so we're like how can we open that up how do we focus on opening that up so that our transition is really like how do you take something that the web at large has accepted and said this thing's great fit for purpose but enterprises have a bit of skepticism around that we've you know been spending 11 years and we'll continue to spend many many many more years trying to really help serve that market and adapt as you know who knows what happens in the next 20

existing market from my perspective prevents that actually doesn't enable that so we're like how can we open that up how do we focus on opening that up so that our transition is really like how do you take something that the web at large has accepted and said this thing's great fit for purpose but enterprises have a bit of skepticism around that we've you know been spending 11 years and we'll continue to spend many many many more years trying to really help serve that market and adapt as you know who knows what happens in the next 20

existing market from my perspective prevents that actually doesn't enable that so we're like how can we open that up how do we focus on opening that up so that our transition is really like how do you take something that the web at large has accepted and said this thing's great fit for purpose but enterprises have a bit of skepticism around that we've you know been spending 11 years and we'll continue to spend many many many more years trying to really help serve that market and adapt as you know who knows what happens in the next 20

And it's interesting, I can say this being on the agency side, and I've worked at some of the largest agencies in the world and now own my own boutique shop. Like, sometimes we try to make things complicated. Like, it seems like some of these platforms and CMSs that I think are starting to wind down, I hope they are, God, they're so complex. And so, like, I feel like...

And it's interesting, I can say this being on the agency side, and I've worked at some of the largest agencies in the world and now own my own boutique shop. Like, sometimes we try to make things complicated. Like, it seems like some of these platforms and CMSs that I think are starting to wind down, I hope they are, God, they're so complex. And so, like, I feel like...

And it's interesting, I can say this being on the agency side, and I've worked at some of the largest agencies in the world and now own my own boutique shop. Like, sometimes we try to make things complicated. Like, it seems like some of these platforms and CMSs that I think are starting to wind down, I hope they are, God, they're so complex. And so, like, I feel like...

I don't know this, but I've always been skeptical. They're complex for complex sake. That's always been what I loved about WordPress is, yeah, you got to learn it and get your way around it, but it's meant to be easy but robust. It's way better than your off-the-shelf platform as far as you needing it to talk with this code or this plug-in and all the stuff that it can do. but it's manageable.

I don't know this, but I've always been skeptical. They're complex for complex sake. That's always been what I loved about WordPress is, yeah, you got to learn it and get your way around it, but it's meant to be easy but robust. It's way better than your off-the-shelf platform as far as you needing it to talk with this code or this plug-in and all the stuff that it can do. but it's manageable.

I don't know this, but I've always been skeptical. They're complex for complex sake. That's always been what I loved about WordPress is, yeah, you got to learn it and get your way around it, but it's meant to be easy but robust. It's way better than your off-the-shelf platform as far as you needing it to talk with this code or this plug-in and all the stuff that it can do. but it's manageable.

But I feel like these corporate, you know, because we've worked with some corporate clients, they bring us in, they're using this platform. I'm like, why in God's earth are we, what are we on and why? And it's like, everything is like pulling teeth. Is it, is it, is that like just to protect the agency or why the hell has it got to be so hard, Nick? You know what I'm talking about.

But I feel like these corporate, you know, because we've worked with some corporate clients, they bring us in, they're using this platform. I'm like, why in God's earth are we, what are we on and why? And it's like, everything is like pulling teeth. Is it, is it, is that like just to protect the agency or why the hell has it got to be so hard, Nick? You know what I'm talking about.

But I feel like these corporate, you know, because we've worked with some corporate clients, they bring us in, they're using this platform. I'm like, why in God's earth are we, what are we on and why? And it's like, everything is like pulling teeth. Is it, is it, is that like just to protect the agency or why the hell has it got to be so hard, Nick? You know what I'm talking about.

I'm not going to name any names, but you know, it's just like, Oh, yeah. We're on a corporate CMS. It's insert name here. And it's like you get behind the hood and it's like, Jesus, like, yeah. Yeah. Jesus.

I'm not going to name any names, but you know, it's just like, Oh, yeah. We're on a corporate CMS. It's insert name here. And it's like you get behind the hood and it's like, Jesus, like, yeah. Yeah. Jesus.

I'm not going to name any names, but you know, it's just like, Oh, yeah. We're on a corporate CMS. It's insert name here. And it's like you get behind the hood and it's like, Jesus, like, yeah. Yeah. Jesus.

Like it's words like digital transformation and all these things were architected in a way to create massive budgets to extract a bunch from an organization that was looking for a solution to a problem that they really didn't understand. Right. in the first place.

Like it's words like digital transformation and all these things were architected in a way to create massive budgets to extract a bunch from an organization that was looking for a solution to a problem that they really didn't understand. Right. in the first place.