Nick Girard

I'll explain to you exactly what something does and how it does it.

And learning to kind of break out of that into the kind of necessary shamelessness of being a CEO, a fundraiser, a salesperson, and just being willing to ask people for favors, being willing to, you know...

just reach out cold to people who are scary to you.

Um, I could go back and I could go back and find some of them.

Some of them, what I would do is, um, because we had, we had built our own community, I would drop links to things that we had done.

Uh, or I would, I would post a link to an event that we had done.

Uh, or I would post a link to, you know, a writeup that we had gotten somewhere.

Um, or, you know, uh,

Every single one of them was individualized.

That's one thing.

I didn't just copy and paste and do the same thing to a thousand different email addresses.

I would...

do five minutes of research about the person that I was emailing, try to figure out something about them, write a subject line that tied in what we were doing and something that I thought might interest them, and then give them an interesting link to check out in the email.

Just one.

Don't bombard people with a million different things to look at and keep it super, super, super short and casual.

Yeah, well, that was a very conscious decision.

I think when we started out, you know, I think there is a very strong appetite right now, especially in our space.

We kind of straddle, you know, we're B2B SaaS, but we're also consumer in a way.

We're selling to people who are used to consumer experiences.

You know, they're not enterprise customers, not even really mid-market customers.