Nick Lavery

I'm talking about going at something to win and then losing and That becomes the opportunity because that's where most of the knowledge is located. You could be talking about a new hat. Like, you know what? I'm curious. Like, what if we start selling hats? What if BPN starts selling hats? Like, I don't know. But you know what? Like, let's find out. And you do the whole thing.

You manufacturing and printing and blah, blah, blah, distribution. You get it going. Let's say it totally flops. Not a single person is interested in a hat from you. that totally failed. Okay. What did we just learn from that? I mean, we went at that aggressive. We went at that to win. We were going to sell a million hats this year, starting right now, game on. And it doesn't work.

You manufacturing and printing and blah, blah, blah, distribution. You get it going. Let's say it totally flops. Not a single person is interested in a hat from you. that totally failed. Okay. What did we just learn from that? I mean, we went at that aggressive. We went at that to win. We were going to sell a million hats this year, starting right now, game on. And it doesn't work.

You manufacturing and printing and blah, blah, blah, distribution. You get it going. Let's say it totally flops. Not a single person is interested in a hat from you. that totally failed. Okay. What did we just learn from that? I mean, we went at that aggressive. We went at that to win. We were going to sell a million hats this year, starting right now, game on. And it doesn't work.

That happens all the time in business and in life, in sport, in physical development, in education. This is the game of life. When that happens, this is a random example. For you, that's not the case, but it's a random example. When that happens-

That happens all the time in business and in life, in sport, in physical development, in education. This is the game of life. When that happens, this is a random example. For you, that's not the case, but it's a random example. When that happens-

That happens all the time in business and in life, in sport, in physical development, in education. This is the game of life. When that happens, this is a random example. For you, that's not the case, but it's a random example. When that happens-

those that have operationalized it, those true weapons, those outliers, those really dangerous people, see that point in time and going, good, okay, here's what we just gleaned from all this. Was it the hat? Was it the design? I don't know. But we're going to continue to dig and figure it out. Or you take that knowledge and go, you know what? This isn't our market. It's not the right time.

those that have operationalized it, those true weapons, those outliers, those really dangerous people, see that point in time and going, good, okay, here's what we just gleaned from all this. Was it the hat? Was it the design? I don't know. But we're going to continue to dig and figure it out. Or you take that knowledge and go, you know what? This isn't our market. It's not the right time.

those that have operationalized it, those true weapons, those outliers, those really dangerous people, see that point in time and going, good, okay, here's what we just gleaned from all this. Was it the hat? Was it the design? I don't know. But we're going to continue to dig and figure it out. Or you take that knowledge and go, you know what? This isn't our market. It's not the right time.

But you wouldn't have gotten to that point had you not been willing to have the courage to execute in the face of fear, which I think is enabled once we see the value of failure.

But you wouldn't have gotten to that point had you not been willing to have the courage to execute in the face of fear, which I think is enabled once we see the value of failure.

But you wouldn't have gotten to that point had you not been willing to have the courage to execute in the face of fear, which I think is enabled once we see the value of failure.

I said, no, this is the biggest win we've had of the year. Yeah. I mean, you could say it's only a failure if you stay down or I like to dissect the dichotomy between failure and defeat because I think that that is a failure. Like this was the goal. You failed to meet the goal. Correct. Got it. But you're not defeated because you're going to learn.

I said, no, this is the biggest win we've had of the year. Yeah. I mean, you could say it's only a failure if you stay down or I like to dissect the dichotomy between failure and defeat because I think that that is a failure. Like this was the goal. You failed to meet the goal. Correct. Got it. But you're not defeated because you're going to learn.

I said, no, this is the biggest win we've had of the year. Yeah. I mean, you could say it's only a failure if you stay down or I like to dissect the dichotomy between failure and defeat because I think that that is a failure. Like this was the goal. You failed to meet the goal. Correct. Got it. But you're not defeated because you're going to learn.

You're going to get back up and you're going to move. And you know what? With your team, it has to hurt. It has to sting. Otherwise, it's not an authentic loss. Correct, yeah. And that catalyst isn't there to drive the knowledge transfer, acquisition, and improvement. So it has to hurt. And that's where many are just unwilling to go because it's damaging. It's damaging to this system.

You're going to get back up and you're going to move. And you know what? With your team, it has to hurt. It has to sting. Otherwise, it's not an authentic loss. Correct, yeah. And that catalyst isn't there to drive the knowledge transfer, acquisition, and improvement. So it has to hurt. And that's where many are just unwilling to go because it's damaging. It's damaging to this system.

You're going to get back up and you're going to move. And you know what? With your team, it has to hurt. It has to sting. Otherwise, it's not an authentic loss. Correct, yeah. And that catalyst isn't there to drive the knowledge transfer, acquisition, and improvement. So it has to hurt. And that's where many are just unwilling to go because it's damaging. It's damaging to this system.

And I'm just unwilling to take that risk. I'm going to play it safe. Most will stay in that bubble. Weirdos like you and like me are willing to venture outside that because that's where the growth actually happens. Yeah.