Nick Loper
speaker
293 appearances
3 recordings
1 series
first heard Dec 2024
last heard Feb 2025
Nick Loper’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, this is probably, you know, tier three, you know, tier one services, tier two products. Tier three is this really flexible hybrid, you know, content based business, audience based business where it could be a social following. It could be a blog following, a podcast following, a YouTube following. And. once you have people paying attention, like the entire playbook opens up. Yeah, sure.
You could sell services, you could sell products, you could sell attention in the form of advertising or affiliate partnerships, but it really is a powerful place to play.
And that's really where I've spent the bulk of my side hustle and entrepreneurial time over the last 10 years to try and figure out how to get more traffic, how to get more listeners, how to get more email subscribers and plan in that space. Because yeah, The scale is almost infinite, right?
It takes, as you know, the same effort and energy and investment to create an episode, a podcast episode that 10 people listen to or 10,000 people listen to or 100,000 people. And so it's a really unique platform in that way. And the same thing with social content or video content.
I know, it sounds awful now. So this was kind of in the 2014 to 2015 timeframe. It started actually with a guest of mine on the Side Hustle show who was talking about taking cold showers, starting out as a fat-burning hack to boost your metabolism for the rest of the day because you're going to expend calories, like heating your body up long after the shower is over.
But then what he found was it was effective for that. But what he also found, it was effective for just like motivation. And he's like, if this is the hardest thing that I have to do today, and some days it's really hard because it sucks. You just, you feel like you're ready to tackle anything. And I kind of found the same thing.
And I said on air, I was like, you know what, that sounds awful, but let me give it a shot. And some good things started happening. It might've been totally placebo, but you know, at that time started to get more coaching classes. clients, like traffic started to pick up. I don't know, like for whatever reason, I was into it. And so I did it for over a year. I guess it was effective.
Maybe it was what I needed at that time.
Absolutely. Get out of your comfort zone a little bit, do it for 30 days, or even maybe the baby steps way to do it would be to end your showers cold, which is kind of what I tend to do today because that's less, for some reason, less jarring than just like jumping straight into the cold water.
My original side hustle was, when I was working corporate, was a footwear comparison shopping site. It was called Shoesniper.com. It would aggregate the product catalogs from Zappos and Amazon and all these other online footwear retailers and tell you where you could find the best price on your next pair of shoes. It earned money as an affiliate.
If somebody went and bought that pair of shoes through Amazon, the site would get a commission. While I was running that, the site had a almost a 10-year run, was always looking for stuff on the side. And it was kind of like during one of these lower points of that business, doing some soul searching, being like, well, what do you want to be known for when people Google you?
What do you get excited about talking about? And it was that prospect of lower risk entrepreneurship. How do I build a business on the side? How do I make extra money that really never gets old and still doesn't get old? Because there's a million and one creative ways that people are doing it. And that's kind of where the Side Hustle Show and the Side Hustle Nation blog kind of were born from.
I know, it sounds awful now. So this was kind of in the 2014 to 2015 timeframe. It started actually with a guest of mine on the Side Hustle show who was talking about taking cold showers, starting out as a fat-burning hack. to boost your metabolism for the rest of the day because you're going to expend calories like heating your body up long after the shower is over.
A lot of them. And so my days of experimenting with a lot of this stuff are kind of limited. So I used to do some freelancing, used to do some e-commerce experiments with like Amazon and eBay. And I still do a little bit of that, but that's kind of taken the back burner. The Side Hustle blog has... become the main focus.
But then what he found was it was effective for that. But what he also found, it was effective for just like motivation. And he's like, if this is the hardest thing that I have to do today, and some days it's really hard because it sucks. You feel like you're ready to tackle anything. anything. And I kind of found the same thing.
But there still are a dozen income streams related to that and not related to that through self-publishing, through affiliate marketing on the site and on a couple other sites that I still run. Sadly, the shoe site no longer exists, but some other sites that were started during that time are still around, starting some experiments in the investing world.
And I said on air, I was like, you know what, that sounds awful, but let me give it a shot. And some good things started happening. It might have been totally placebo, but at that time, I started to get more coaching clients. Traffic started to pick up. I don't know, for whatever reason, I was into it. And so I did it for over a year. I guess it was effective.
And it all adds up versus trying to rely on one source of income, having a single point of failure.
Maybe it was what I needed at that time.
Well, not necessarily a preference one over the other, but the ultimate freedom, right, is control over your calendar. How do you spend your time? How do you spend your days? And if you can piece together an income on your own terms rather than on somebody else's terms, you're more likely to have that freedom. So that's kind of where it came from for me.
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