Nick Loper

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

Yes. Now, the advantage to building your own audience, obviously, like you have much more control because it's Etsy's customer. It's not yours. It's Amazon's customer. It's not yours. We had a woman on last year. The site is called Strapsicle. Strapsicle is this little silicone strap that goes on the back of your Kindle so you can read with one hand. And the origin story was fantastic.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.

I was breastfeeding my son and the Kindle dropped on his head and everybody was really upset. Like, there's got to be a better way. None of the existing straps were great. So we went out and invented this thing. And what she did, which was, I thought, really smart, Lots of influencer marketing, partnering with TikTokers. BookTok was the sub-community that she found.