Nick Martell

Right now, we see you at your screen.

But with these augmented reality glasses from Snapchat...

the world's vision would look up back to normal with information overlaid on the lens.

As Evan Spiegel put it, a computer on your face that is fully standalone with no puck and no tether attached.

No tether, that's a digital dig at Apple, by the way, whose Apple Vision Pros are tethered

like a string to a heavy battery that you have to put in your pocket.

But the built-in battery has just four hours of life.

It's five ounces, so it's light, and the case doubles as a charger.

So these specs are a novel piece of tech hardware that could do well.

But the price?

Yeah, Jack.

That could be a problem.

Oh, because the price of these Snap specs is less Aviator, more Aston Martin.

$2,200.

Yeah.

You have to put a $200 down payment when you order it.

What is this, a car?

It's closer to a vehicle than it is to Warby Parker, Jack.

Pricing is a signal, Yetis.

And Snapchat is signaling that these are not your regular smart glasses.