Nick Martell

But like plant-based meat, plant-based milk fell victim to fads.

The consumer pivoted back to the cow.

Big carbon footprint and all.

But besties, here's what Jack and I find fascinating.

Oatly has got a turnaround plan, and you can actually experience it.

It's the Davos of Drinks, an event Oatly hosted last week.

It's called The Aftertaste, where they invite beverage industry experts to discuss the future of what you drink.

This is a concoction convention of the wildest, smartest, and most creative minds in liquid, Nick.

It's like Disney, but you'll be peeing clear by the end of this thing.

You see, it's inspired by the Davos Economic Forum over in Switzerland.

But instead of inviting Jamie Dimon, an MIT economist, and the Sultan of Brunei for speaking roles, it's an award-winning Swiss barista, a food scientist, and a matcha influencer.

How extreme did this event get?

Well, they served coffee with tortilla milk, a new kind of oat milk.

They were doing jello shots with oat jello, gel oat.

And yes, there was a drinking fountain serving matcha latte.

You sip from that thing for 30 seconds, that's like $47 a value check.

Don't worry, it was iced.

It wasn't scalding hot.

Now, yes, we know what you're thinking.

Starbucks does have their investor day.