Nick Martell

Landlords don't want to publicly cut their price.

That's something they just hate to do.

They would rather offer you perks and continue having the appearance of high prices.

And according to apartments.com, 41% of multifamily renters are getting concessions just like that.

What we're saying, Yetis, is wake up if you're a renter.

Santa Claus has come to your lease agreement.

Lower rents and more concessions are being offered right now, but why?

Why do renters have leverage compared to landlords for like the first time ever?

It's kind of a whiplash effect like we told you in our whiskey story a couple weeks ago.

During the pandemic, the housing market was on fire.

High prices caused a COVID construction boom as developers wanted to get in on this hot market.

Back in 2022, construction began on nearly 1 million apartments nationwide.

But it takes two to three years to finish construction.

So in 2024, 600,000 of those units hit the market.

And in 2025, 500,000 of those units hit the market.

Those are the highest numbers of new apartments hitting the real estate market in America in decades.

And that supply is messing with the prices.

It's messing with them in a good way if you're a renter.

It's dropping the prices.

But as we said last year, it's a case of two countries that we live in when it comes to housing.