Nick Martell

I Googled David Ice Cream right before this pod, and the first hit on Google is a website from David.

Okay, but that's not the full story, is it, Jack?

No, you click the link that says David Ice Cream, and it's a 404 error.

It's like they forgot to clean up their digital footprints when they took this website link down.

Or did they?

Is it a mistake or is it a conspiracy?

It's like Larry David's accidental text on purpose.

Now, yet he's added all up.

And CEO Peter Rahal, who we've interviewed on the show, he's only mentioned the word ice cream once publicly by our account.

And hasn't acknowledged any of these clues.

But Jack, he doesn't have to.

And why is that?

Searches for David spike on Google each time one of these clues is revealed.

We check Google Trends and each hint is leading to more David interest.

So Jack, what's the takeaway for our buddies over at David Barr Maybe Ice Cream?

It's the breadcrumb trail of launch marketing.

You see, Yeti's luxury companies build demand by manufacturing product scarcity.

Hermes makes fewer bags.

Ferrari barely makes any cars.

And De Beers, they control the supply of diamonds.