Nick Martell

Last year, it was Saratoga Springs, if you remember, Jack.

Yeah, remember the viral video with the iced bath that that Jack dude would dip his face into?

And the summer before that, it was Mountain Valley, the green bottle.

We've all seen it, West Virginia.

Both are drinking up market share from Dasani.

San Pellegrino is getting punished by those guys.

We actually found a pure play water stock called Primo, which owns Deer Park Water, Poland Springs Water, and Saratoga Springs and Mountain Valley.

$9 billion company.

Their stock's up 50% in the last year because your thirst just can't be quenched by the tap.

But that's not what the influencers are drinking.

No, no, no.

They're drinking something that looks like a regular old plastic water bottle you find at the airport.

Dua Lipa, Tinks, even a Michelin-starred restaurant.

What are they drinking, Jack?

How did a gas station water brand become a 2026 status symbol?

Because here's the plot twist, yetis.

That bottle, it's actually made of glass, but it's designed to look like plastic.

It's called Lunin.

Yes.

It launched just six months ago, and it's already been named the top trending water brand by Elle magazine.