Nick Martell

The prices of the things you buy are increasing by 10 to 50% depending on the item. Yeah, like soap and paper towels. Oh, also over the weekend, Jack, Molly and I were going to buy new silverware over the weekend. I'm not trying to brag here, but it was French silverware. Pretty excited about it too. really good. But then the store slapped on a 10% tariff fee at checkout.

And didn't you walk away from the deal? Well, Jack, when I got to the checkout, I saw that final price with the tariff fee and I said, not possible. Yetis, it's not just Nick. You and I are going to start seeing this too, whether you're shopping online or in-store. The tariff fee, it's the new fee-fee. Jolie, the showerhead company, they make their showerheads in China. Jack, what are they doing?

And didn't you walk away from the deal? Well, Jack, when I got to the checkout, I saw that final price with the tariff fee and I said, not possible. Yetis, it's not just Nick. You and I are going to start seeing this too, whether you're shopping online or in-store. The tariff fee, it's the new fee-fee. Jolie, the showerhead company, they make their showerheads in China. Jack, what are they doing?

And didn't you walk away from the deal? Well, Jack, when I got to the checkout, I saw that final price with the tariff fee and I said, not possible. Yetis, it's not just Nick. You and I are going to start seeing this too, whether you're shopping online or in-store. The tariff fee, it's the new fee-fee. Jolie, the showerhead company, they make their showerheads in China. Jack, what are they doing?

Well, with 145% tariffs, they just added a specific tariff fee at the checkout. In fact, Jack and I think this tariff fee could trickle down even to the restaurants you eat at. Even if they offer the same menu, their ingredient prices are probably going to rise because of these 10% across-the-board tariffs. so restaurants might add a tariff fee. Now, tariffs raise prices. It's an economic reality.

Well, with 145% tariffs, they just added a specific tariff fee at the checkout. In fact, Jack and I think this tariff fee could trickle down even to the restaurants you eat at. Even if they offer the same menu, their ingredient prices are probably going to rise because of these 10% across-the-board tariffs. so restaurants might add a tariff fee. Now, tariffs raise prices. It's an economic reality.

Well, with 145% tariffs, they just added a specific tariff fee at the checkout. In fact, Jack and I think this tariff fee could trickle down even to the restaurants you eat at. Even if they offer the same menu, their ingredient prices are probably going to rise because of these 10% across-the-board tariffs. so restaurants might add a tariff fee. Now, tariffs raise prices. It's an economic reality.

The question is, though, who absorbs those prices? Is it the manufacturer, the retailer, or does it get passed all the way down to you and me, the consumers? Well, all righty, massive this weekend. It looks like companies are starting to pass higher prices on to us. And they're doing it transparently. They're sticking it right on the receipt like it's a separate tax or something.

The question is, though, who absorbs those prices? Is it the manufacturer, the retailer, or does it get passed all the way down to you and me, the consumers? Well, all righty, massive this weekend. It looks like companies are starting to pass higher prices on to us. And they're doing it transparently. They're sticking it right on the receipt like it's a separate tax or something.

The question is, though, who absorbs those prices? Is it the manufacturer, the retailer, or does it get passed all the way down to you and me, the consumers? Well, all righty, massive this weekend. It looks like companies are starting to pass higher prices on to us. And they're doing it transparently. They're sticking it right on the receipt like it's a separate tax or something.

Like you have the subtotal, the state tax, the city tax, the automatic gratuity, and the tariff fee. The receipt yetis, the checkout cart, all of them are valuable real estate because we look at those final prices, which leads to our takeaway. So Jack, what's the takeaway for all our buddies who are out to see the tariff fee? These tariff fees are going to get political.

Like you have the subtotal, the state tax, the city tax, the automatic gratuity, and the tariff fee. The receipt yetis, the checkout cart, all of them are valuable real estate because we look at those final prices, which leads to our takeaway. So Jack, what's the takeaway for all our buddies who are out to see the tariff fee? These tariff fees are going to get political.

Like you have the subtotal, the state tax, the city tax, the automatic gratuity, and the tariff fee. The receipt yetis, the checkout cart, all of them are valuable real estate because we look at those final prices, which leads to our takeaway. So Jack, what's the takeaway for all our buddies who are out to see the tariff fee? These tariff fees are going to get political.

Yeah, these higher prices are coming. It's an economic certainty. Even our Fed chairman, Jerry Powell, said so last week. What's not certain is how these higher prices will be labeled. Okay, here's how this could play out. On the one hand, companies want to be transparent that these higher prices are out of their control.

Yeah, these higher prices are coming. It's an economic certainty. Even our Fed chairman, Jerry Powell, said so last week. What's not certain is how these higher prices will be labeled. Okay, here's how this could play out. On the one hand, companies want to be transparent that these higher prices are out of their control.

Yeah, these higher prices are coming. It's an economic certainty. Even our Fed chairman, Jerry Powell, said so last week. What's not certain is how these higher prices will be labeled. Okay, here's how this could play out. On the one hand, companies want to be transparent that these higher prices are out of their control.

Basically, if you add a tariff fee, you're telling the customer, this isn't our fault. It wasn't our idea to raise prices. So some brands, especially brands controlled by non-Trump supporters, they could call this the Trump tariff surcharge. Give it a little political angle. But others might want to show support for President Trump.

Basically, if you add a tariff fee, you're telling the customer, this isn't our fault. It wasn't our idea to raise prices. So some brands, especially brands controlled by non-Trump supporters, they could call this the Trump tariff surcharge. Give it a little political angle. But others might want to show support for President Trump.

Basically, if you add a tariff fee, you're telling the customer, this isn't our fault. It wasn't our idea to raise prices. So some brands, especially brands controlled by non-Trump supporters, they could call this the Trump tariff surcharge. Give it a little political angle. But others might want to show support for President Trump.

and use a fee like liberation fee or china fee or patriot free remember the freedom fries renaming that happened in the early 2000s same rebranding concept jack but i gotta point out having a label that feels political jack that could also alienate customers on the other side just by having the fee okay so maybe you just call it tariff fee and like try to be neutral with your fee labeling but then jack even just calling it a tariff fee that