Nick Martell

On earnings calls, CEO said the word storyteller 469 times last year.

That's three times more than 10 years ago.

And now, besties, we should point out, if you hear storyteller, you're probably thinking novelist, playwright, frontier cowboys by a campfire.

But the Wall Street Journal profiled a corporate takeover of the word.

Storytelling is the new marketing.

And marketing is needed in every industry.

That's why Microsoft is hiring a senior director of storytelling.

That's why Chime wants a financial storyteller.

Notion merged the comms, social media, and influencer teams into WhatJack, a 10-person storytelling team.

Ready for this one, English majors?

Vanta, the tech company, is paying $274,000 for a head of storytelling.

But our favorite detail of this story is a job posting from Google.

Oh, you got to read this out loud, Jack.

Storytellers play an integral role in customer acquisition and long-term growth.

Besties, if Jane Austen were alive today, she would be the COO of Kellogg's.

I don't know about Kellogg's.

Well, she would bring some sense and sensibility to the balance sheet, Jack.

So, Jack, what's the takeaway for our buddies looking for jobs by storytelling?

As Plato once said, those who tell the stories rule society.

Yeah, it is.