Nick Martell

Yeah, because other award shows are one vertical. Like the Grammys only does audio. The Tonys only does Broadway. But the Golden Globes do film, TV, and now podcasts. You like us. You really like us. But this isn't just the tip of the podcast iceberg. Good point, Jack. This is the tip of the new media iceberg when it comes to big award shows.

Yeah, because other award shows are one vertical. Like the Grammys only does audio. The Tonys only does Broadway. But the Golden Globes do film, TV, and now podcasts. You like us. You really like us. But this isn't just the tip of the podcast iceberg. Good point, Jack. This is the tip of the new media iceberg when it comes to big award shows.

Because, besties, we're going to drop this prediction right now. The Emmys are adding... The Emmy Awards, like most of the big awards, focus on just one medium. They celebrate excellence in television. But 10% of all content watched on TV these days in America, it's YouTube videos. The old definition of TV was cable or broadcast, but now that's just older Americans who watch that way.

Because, besties, we're going to drop this prediction right now. The Emmys are adding... The Emmy Awards, like most of the big awards, focus on just one medium. They celebrate excellence in television. But 10% of all content watched on TV these days in America, it's YouTube videos. The old definition of TV was cable or broadcast, but now that's just older Americans who watch that way.

Because, besties, we're going to drop this prediction right now. The Emmys are adding... The Emmy Awards, like most of the big awards, focus on just one medium. They celebrate excellence in television. But 10% of all content watched on TV these days in America, it's YouTube videos. The old definition of TV was cable or broadcast, but now that's just older Americans who watch that way.

So when you watch the Emmy Awards, they're dominated by streaming these days, and yet YouTube is completely absent from it. Even though YouTube gets an equal amount of Americans' TV viewing time as any other streamer does, including Netflix. That's why we're saying, hey, Emmys, your move, your move. The latest presidential election shows that podcasts mattered much more than traditional TV did.

So when you watch the Emmy Awards, they're dominated by streaming these days, and yet YouTube is completely absent from it. Even though YouTube gets an equal amount of Americans' TV viewing time as any other streamer does, including Netflix. That's why we're saying, hey, Emmys, your move, your move. The latest presidential election shows that podcasts mattered much more than traditional TV did.

So when you watch the Emmy Awards, they're dominated by streaming these days, and yet YouTube is completely absent from it. Even though YouTube gets an equal amount of Americans' TV viewing time as any other streamer does, including Netflix. That's why we're saying, hey, Emmys, your move, your move. The latest presidential election shows that podcasts mattered much more than traditional TV did.

Good point, Jack. So add it all up, besties, and we think the Emmy Awards will be the next to recognize this with YouTube native shows, podcasts, and web series in the awards. To make that happen, we bet shows and podcasts on YouTube will cut episodes up into seasons to make it easier to win an award. Exactly.

Good point, Jack. So add it all up, besties, and we think the Emmy Awards will be the next to recognize this with YouTube native shows, podcasts, and web series in the awards. To make that happen, we bet shows and podcasts on YouTube will cut episodes up into seasons to make it easier to win an award. Exactly.

Good point, Jack. So add it all up, besties, and we think the Emmy Awards will be the next to recognize this with YouTube native shows, podcasts, and web series in the awards. To make that happen, we bet shows and podcasts on YouTube will cut episodes up into seasons to make it easier to win an award. Exactly.

What we're saying is that this decision by an award show to add YouTube and podcasts could affect the content you listen to and watch. And as a result, your favorite podcast might start describing their shows as seasons. Like you might have season six of your favorite podcast. So that Emmy Awards judges could understand what they're consuming and judging now. So Jack, the envelope please.

What we're saying is that this decision by an award show to add YouTube and podcasts could affect the content you listen to and watch. And as a result, your favorite podcast might start describing their shows as seasons. Like you might have season six of your favorite podcast. So that Emmy Awards judges could understand what they're consuming and judging now. So Jack, the envelope please.

What we're saying is that this decision by an award show to add YouTube and podcasts could affect the content you listen to and watch. And as a result, your favorite podcast might start describing their shows as seasons. Like you might have season six of your favorite podcast. So that Emmy Awards judges could understand what they're consuming and judging now. So Jack, the envelope please.

What's the takeaway for our buddies over in new media? The pipe doesn't matter. Yetis, in 2013, Netflix's House of Cards became the first streaming-only show to win an Emmy Award. Now CEO Ted Sarandos said this at the time. This is a great quote. Most people watch House of Cards through an internet connection to their television. At the end of the day...

What's the takeaway for our buddies over in new media? The pipe doesn't matter. Yetis, in 2013, Netflix's House of Cards became the first streaming-only show to win an Emmy Award. Now CEO Ted Sarandos said this at the time. This is a great quote. Most people watch House of Cards through an internet connection to their television. At the end of the day...

What's the takeaway for our buddies over in new media? The pipe doesn't matter. Yetis, in 2013, Netflix's House of Cards became the first streaming-only show to win an Emmy Award. Now CEO Ted Sarandos said this at the time. This is a great quote. Most people watch House of Cards through an internet connection to their television. At the end of the day...

which pipe went into the box is kind of irrelevant to viewers. The pipes don't matter. Until 2013, Emmys were dominated by cable cord pipes. Now they're dominated by Wi-Fi signals. Now TV executives would argue that the pipes do actually matter. Anyone can publish a podcast or YouTube video. But very few people get to make a TV series. Yeah, so like the barriers are low.

which pipe went into the box is kind of irrelevant to viewers. The pipes don't matter. Until 2013, Emmys were dominated by cable cord pipes. Now they're dominated by Wi-Fi signals. Now TV executives would argue that the pipes do actually matter. Anyone can publish a podcast or YouTube video. But very few people get to make a TV series. Yeah, so like the barriers are low.

which pipe went into the box is kind of irrelevant to viewers. The pipes don't matter. Until 2013, Emmys were dominated by cable cord pipes. Now they're dominated by Wi-Fi signals. Now TV executives would argue that the pipes do actually matter. Anyone can publish a podcast or YouTube video. But very few people get to make a TV series. Yeah, so like the barriers are low.