Nick Martell

The only sport Saudi Arabia hasn't pulled is lacrosse, and I'm kind of mildly offensive about it, Jack.

And the total price tag of this sports washing campaign was $51 billion.

I mean, have you seen our lacrosse calves?

Come on, guys.

Nick, the ROI wasn't supposed to be financial for Saudi Arabia.

It was going to be reputational.

Good point, Jack.

This is Sports Washing Yeti's podcast.

But every headline about Saudi sports included that term, sports washing, in the story.

And if we're talking about sports washing in the story, then we're also remembering the human rights issues that caused the sports washing in the first place.

So Yeti's Saudi Arabia's public investment fund has now announced a new strategy, one that's less focused on the balls, pucks, and sticks.

And according to the FT, live golf will likely die the same way it lived.

by burning Saudi money while nobody watches.

So Jack, what's the takeaway for all our buddies wondering where the billions in Saudi money is now gonna go?

Saudi sport washing failed, so now they're pivoting to power washing.

Yetis, what Saudi Arabia really wants here is soft power and a return on that investment in soft power.

The paramount Warner Brothers acquisition, Saudi Arabia is actually writing a $10 billion check to make it happen.

The Saudis aren't getting a board seat with that media deal or voting rights.

but they are getting influence on movies and news.

Saudi Arabia is also the biggest investor now in Electronic Arts, the video game company that Jared Kushner's hedge fund acquired last year.