Nick Martell

$1,000 a ticket.

$1,000.

Now, the last World Cup, four years ago in Qatar, was the most expensive ever by far.

But this one beats it by 5x.

And this one beats our 94 World Cup by 40x.

We repeat, this World Cup is 40 times more expensive to watch than the last time we hosted in 1994.

But Jack, I got to point out, this is America.

Did you see our willingness to pay for the heiress tour a couple of years ago?

FIFA sure did.

But FIFA didn't just react to that by setting record high ticket prices.

FIFA has brazenly sought ways to make extra money, and it all began in September with a crypto scam.

Yes, last September, they seized on ticket anxiety when FIFA sold the Right to Buy token for hundreds of dollars each.

Buying one Right to Buy token from FIFA guaranteed you the opportunity to buy a real ticket to a TBD match for probably $1,000.

So you're paying hundreds just to pay for the right to spend another $1,000 when the tickets actually go on sale.

It was a totally worthless token and a bunch of people fell for it.

Okay, then in April, the tickets did actually go on sale.

And FIFA wanted to price out the scalpers.

So they set a price so high that scalpers wouldn't think they could turn a profit on it.

They set prices at a thousand bucks a ticket.

And it wasn't just the high price, then came the theocracy.