Nick Martell

They set the price really high.

But here's the problem, Jack.

That means the high-priced ticket hate usually reserved for scalpers was not being directed at FIFA.

There is a lesson here for musicians, sporting events, and anyone trying to sell tickets right now.

Basically, you can't beat scalpers by becoming a scalper.

Now, other countries have solved this problem, Nick.

There are anti-scalping laws.

It's quite simple, actually.

The UK and France, they forbid ticket sales above the face value.

Germany and Netherlands put names on tickets like airline tickets do to limit scalping.

Oh, and the state of Maine here in America just passed a law limiting resale to 10% above the face value.

These anti-scalping laws let you cut out the scalpers without having to jack up the prices that the scalpers are known for.

So besties of artists want to beat scalpers but not become scalpers.

The solution is the anti-scalping.

Now let's get excited for some soccer.

This isn't a rebranding.

This is a pre-branding.

Oh, we will tell you all about it.

But besties, Jack and I got to ask you a question.

Well, Jack, actually, were you food motivated as a child?