Nicky Reardon

Totally. And I hope that that is the takeaway from this episode for the people watching. Because like...

Totally. And I hope that that is the takeaway from this episode for the people watching. Because like...

again like I'm saying like I don't I'm not the expert I'm I think I'm informed I'm an informed consumer not the CEO of a label but one of the things speaking of like transparency that I really want you to talk about because honestly it confuses me Spotify does not pay per stream that's right how so how do you calculate how much money people make

again like I'm saying like I don't I'm not the expert I'm I think I'm informed I'm an informed consumer not the CEO of a label but one of the things speaking of like transparency that I really want you to talk about because honestly it confuses me Spotify does not pay per stream that's right how so how do you calculate how much money people make

So if there's 100 billion streams in a year and I, Nicky Reardon, the artist, get... billion streams, I get 1% of whatever the total revenue is.

So if there's 100 billion streams in a year and I, Nicky Reardon, the artist, get... billion streams, I get 1% of whatever the total revenue is.

Okay.

Okay.

yeah no that's pretty interesting and honestly even like me I'm like okay how do I compare that to YouTube revenue because like I'm pretty sure I wrote this down like YouTube monetizes in a different way YouTube is a CPM structure but like for me I'm pretty sure like a video of mine with like in order to make like $5,000 I'd have to get like 850,000 views and keep in mind that's like a 45 minute episode so comparing that to like a million streams for $10,000 like doesn't seem that crazy to me

yeah no that's pretty interesting and honestly even like me I'm like okay how do I compare that to YouTube revenue because like I'm pretty sure I wrote this down like YouTube monetizes in a different way YouTube is a CPM structure but like for me I'm pretty sure like a video of mine with like in order to make like $5,000 I'd have to get like 850,000 views and keep in mind that's like a 45 minute episode so comparing that to like a million streams for $10,000 like doesn't seem that crazy to me

Okay, interesting.

Okay, interesting.

Okay. Is this why, like, when you see these, like, graphs that people make, you know what I mean? Like, how much of one stream is per each platform. And it's like, one, they're not right because no streaming service actually pays that way.

Okay. Is this why, like, when you see these, like, graphs that people make, you know what I mean? Like, how much of one stream is per each platform. And it's like, one, they're not right because no streaming service actually pays that way.

They get a check with, like... $10,000 and 100,000 streams, and they're just dividing it.

They get a check with, like... $10,000 and 100,000 streams, and they're just dividing it.

So it's like because there are more like there are more streams happening on Spotify in 365 days than anywhere else. That's right. So because of that, to attain 1% to get the one million, one billion dollars or whatever, you have to reach a higher threshold on Spotify.

So it's like because there are more like there are more streams happening on Spotify in 365 days than anywhere else. That's right. So because of that, to attain 1% to get the one million, one billion dollars or whatever, you have to reach a higher threshold on Spotify.

And stream share is the actual. I get what you're saying. Because the pot is the biggest. That's right. Yeah. Like you have the most amount of paid subscribers out of anybody. Exactly. So also to get 1% on Spotify versus 1% on anywhere else is more meaningful on Spotify. Exactly. Okay. That is super interesting. And you really just clarified a lot for me. Oh, good. It's really complicated.

And stream share is the actual. I get what you're saying. Because the pot is the biggest. That's right. Yeah. Like you have the most amount of paid subscribers out of anybody. Exactly. So also to get 1% on Spotify versus 1% on anywhere else is more meaningful on Spotify. Exactly. Okay. That is super interesting. And you really just clarified a lot for me. Oh, good. It's really complicated.