Nicky Reardon

Spanish albums all the way through, if I had to pay $20 for it, I'd have been like, I am not gonna understand any of this anyways. You're not having my $20. But I was like, okay, a lot of people were talking about Bad Bunny, let me give it a try. You know what I mean? And that is how people discover. So there is this interesting paradox in all things too.

Spanish albums all the way through, if I had to pay $20 for it, I'd have been like, I am not gonna understand any of this anyways. You're not having my $20. But I was like, okay, a lot of people were talking about Bad Bunny, let me give it a try. You know what I mean? And that is how people discover. So there is this interesting paradox in all things too.

I think you see this in a lot of the discussion from a creator's standpoint about monetization on TikTok versus YouTube. It's like, yeah, you make less money from TikTok, but the discoverability on TikTok is, like, astronomically higher.

I think you see this in a lot of the discussion from a creator's standpoint about monetization on TikTok versus YouTube. It's like, yeah, you make less money from TikTok, but the discoverability on TikTok is, like, astronomically higher.

So what you are... You are willing to sacrifice, like, this ad revenue because you understand, like, it is exponentially easier to get, like, a million views or whatever and grow an audience so you can then monetize in other ways.

So what you are... You are willing to sacrifice, like, this ad revenue because you understand, like, it is exponentially easier to get, like, a million views or whatever and grow an audience so you can then monetize in other ways.

Whereas on YouTube, it's like you would get paid ten times what you would on TikTok for those a million views, but, like, it's astronomically harder to get a million views, right? Interesting. So, like... I equate that problem, it's like, again, like the way I perceive it as a creator, but to this music industry thing, you know, of like, I don't think people would do that.

Whereas on YouTube, it's like you would get paid ten times what you would on TikTok for those a million views, but, like, it's astronomically harder to get a million views, right? Interesting. So, like... I equate that problem, it's like, again, like the way I perceive it as a creator, but to this music industry thing, you know, of like, I don't think people would do that.

Like, they wouldn't pay for... these new genres and stuff like that. So it's like, it is a cool and good thing.

Like, they wouldn't pay for... these new genres and stuff like that. So it's like, it is a cool and good thing.

And, and again, then that makes this other weird discussion to be had of like, are we in a world where music is a discovery tool? You know what I mean? Like is, is, is the world of music now like the, the,

And, and again, then that makes this other weird discussion to be had of like, are we in a world where music is a discovery tool? You know what I mean? Like is, is, is the world of music now like the, the,

You can build a world as an artist. Yeah, absolutely. And I think I learned a lot. Again, I don't know. I don't know the answer. I can't tell you if you should sign a record deal or not. I can't tell you if like what percentage is worth it. I think that there is this greater discussion to be had about the economics of streaming really is like what it is.

You can build a world as an artist. Yeah, absolutely. And I think I learned a lot. Again, I don't know. I don't know the answer. I can't tell you if you should sign a record deal or not. I can't tell you if like what percentage is worth it. I think that there is this greater discussion to be had about the economics of streaming really is like what it is.

This is an entire multi-billion dollar industry that is being not just done by one streamer, by multiple streamers, not just being done by one label, multiple labels. by songwriters, by producers, by artists. Like, there's so much more that goes into this. And my goal with this video, I hope you guys, like, took away, is that I want to paint the picture. I want you to come to your own conclusion.

This is an entire multi-billion dollar industry that is being not just done by one streamer, by multiple streamers, not just being done by one label, multiple labels. by songwriters, by producers, by artists. Like, there's so much more that goes into this. And my goal with this video, I hope you guys, like, took away, is that I want to paint the picture. I want you to come to your own conclusion.

I don't know. This is up for you to decide. And I really... Sam, like, I really appreciate, like, you... did not need to do this. It would have been very easy to say no, you know what I mean? And, and not, and, and letting me say some things about like what I think is weird in this industry. I appreciate that. And, and it doesn't go unnoticed and, and appreciated.

I don't know. This is up for you to decide. And I really... Sam, like, I really appreciate, like, you... did not need to do this. It would have been very easy to say no, you know what I mean? And, and not, and, and letting me say some things about like what I think is weird in this industry. I appreciate that. And, and it doesn't go unnoticed and, and appreciated.

Some of us do for a living actually. Yeah. That would be so weird. Yeah. That would be so weird, but thank you so much for being here. Thanks for having me. Cool. And I'll see y'all next week. Bye.

Some of us do for a living actually. Yeah. That would be so weird. Yeah. That would be so weird, but thank you so much for being here. Thanks for having me. Cool. And I'll see y'all next week. Bye.