Nicky Reardon

And then, you know, boom, oh no, now that's an issue. Now we're not going to do it anymore. Right. It's all about profit. and also just this idea of like selling hotness. What's fascinating to me about brands like Air One is they don't sell $30 smoothies. They sell status.

And then, you know, boom, oh no, now that's an issue. Now we're not going to do it anymore. Right. It's all about profit. and also just this idea of like selling hotness. What's fascinating to me about brands like Air One is they don't sell $30 smoothies. They sell status.

Like you are getting a $30 smoothie and you feel good about yourself because you somehow know that like I bought a thing that other people cannot buy. This is exactly the same way that like, luxury bags have value, right? Like a Prada bag is not actually $2,000 worth of leather and raw materials. But by having the $2,000 bag, it means that there are less other people out there who have that thing.

Like you are getting a $30 smoothie and you feel good about yourself because you somehow know that like I bought a thing that other people cannot buy. This is exactly the same way that like, luxury bags have value, right? Like a Prada bag is not actually $2,000 worth of leather and raw materials. But by having the $2,000 bag, it means that there are less other people out there who have that thing.

Therefore, it feels more desirable, feels more exclusive to be doing that thing. And that's what's so fascinating to me about a Air One. It's like, they're the first brand to do this in food. It's not just a luxury item. They are selling you the idea of luxury with your basic needs, with your groceries, with your lunch, with your smoothie.

Therefore, it feels more desirable, feels more exclusive to be doing that thing. And that's what's so fascinating to me about a Air One. It's like, they're the first brand to do this in food. It's not just a luxury item. They are selling you the idea of luxury with your basic needs, with your groceries, with your lunch, with your smoothie.

Like that, it's such a fascinating thing, how they have like cultivated that. When again, like what you're buying is really, you're buying a water bottle, girl. Like you could pay $2 for it or $6 for it. Like that's up to you. It doesn't make you a better or worse person, but that has really worked on people. That it is a very big business and a growing business.

Like that, it's such a fascinating thing, how they have like cultivated that. When again, like what you're buying is really, you're buying a water bottle, girl. Like you could pay $2 for it or $6 for it. Like that's up to you. It doesn't make you a better or worse person, but that has really worked on people. That it is a very big business and a growing business.

And also, again, talking about this idea of like exclusionary tactics. It's a sad like element of the human condition that when you tell other people that they, hey, like everyone else can't have this thing, but you can have it. That somebody else out there is like, wow, that makes me love it more.

And also, again, talking about this idea of like exclusionary tactics. It's a sad like element of the human condition that when you tell other people that they, hey, like everyone else can't have this thing, but you can have it. That somebody else out there is like, wow, that makes me love it more.

When it's actually just the same thing, whether they're 100 people could have it or 10 people could have it. Yeah. And that is really, really sad to me. I have this theory that the Pilates body became a status symbol because it is something that cannot be obtained through Ozempic.

When it's actually just the same thing, whether they're 100 people could have it or 10 people could have it. Yeah. And that is really, really sad to me. I have this theory that the Pilates body became a status symbol because it is something that cannot be obtained through Ozempic.

And when you think about these people like Bella Hadid and the Kardashians, Hailey Bieber, they really monetized this idea of aspiration and selling you on the idea of being skinny and looking like them, dressing like them, having makeup like them. But once the idea of skinniness became commercialized, like you can literally...

And when you think about these people like Bella Hadid and the Kardashians, Hailey Bieber, they really monetized this idea of aspiration and selling you on the idea of being skinny and looking like them, dressing like them, having makeup like them. But once the idea of skinniness became commercialized, like you can literally...

pay $1,500 a month for an Ozempic thing, then they had to find a new way to exclude you. So the way they did that is now the Pilates girl, the clean girl, where it's about this new look. Again, the goalpost always moves.

pay $1,500 a month for an Ozempic thing, then they had to find a new way to exclude you. So the way they did that is now the Pilates girl, the clean girl, where it's about this new look. Again, the goalpost always moves.

They have to convince you that something about you is inadequate so that you look to them for inspiration so then they can sell you a thing to be like, hey, you can be closer to me, more like me if you have this, if you buy this, if you do this. And that is the underlying theme of it all. It's so, so terrifying. And with this rampant rise of Ozempic, we really have no idea

They have to convince you that something about you is inadequate so that you look to them for inspiration so then they can sell you a thing to be like, hey, you can be closer to me, more like me if you have this, if you buy this, if you do this. And that is the underlying theme of it all. It's so, so terrifying. And with this rampant rise of Ozempic, we really have no idea

body positive role models in a way that's scary and I don't say this to like try and comment on these people's bodies but I think it's interesting to think about right like I'm gonna look at somebody like Oprah for an example when she was like really coming up and was getting big and all this like I feel like one of the cornerstones of her brand was that she was not like this hyper thin girl.

body positive role models in a way that's scary and I don't say this to like try and comment on these people's bodies but I think it's interesting to think about right like I'm gonna look at somebody like Oprah for an example when she was like really coming up and was getting big and all this like I feel like one of the cornerstones of her brand was that she was not like this hyper thin girl.