Nicole Baer

I think so.

And, you know, I'm very like as a as a buyer of AI enabled products and MarTech, you know, I'm I generally am wary if there's too much talk about something being AI enabled in the way that they're pitching it to me, because that that to me oftentimes will suggest that it is like bolted on to the product.

And that, I think, is one of the big sea changes that we're going to see is that sort of old guard martech, you know, that is, I believe, is going to start to be replaced by a native martech.

Because there's so much more that you can do in those tools.

They solve specific problems like so much better than tools that are like these big sort of, you know, heavy martech.

Yeah, yeah.

So I think there's going to be a real, I think we're going to see a very significant change in the world of martech, revtech, go-to-market tech, whatever you want to call it.

I think we're going to see a whole new wave come in.

Yeah, yeah.

I mean, still 50% of the funding is going to non-AI companies, so it still exists.

I think it's just harder to get funding if you're not an AI-native company.

Yeah, because just the market has squeezed that down.

I mean, I think more than anything else, it's, you know, I mean, if you're at an AI company, it's probably going to look different than at a non-AI company.

And, you know, certainly the companies that are...

charging ahead and are these companies that are racing to keep up with AI?

I can't say definitively at the company by company level, but likely looking to make sure that they reward those employees.

They're waiting significantly.

Yeah, they're waiting.

They're definitely, I don't have that piece of data about how long it is, but they are, yeah, they're absolutely waiting because they can.

I mean, they're waiting to have any, they're founding and they're waiting to have, they don't even necessarily need a co-founder, let alone making those initial hires.