Nicole Lapin

It's time for some money rehab.

Is kindness an asset or a liability in business?

Well, Daniel Lubetzky says it's an asset, and he would definitely know.

He founded Kind Snacks and built it into a multi-billion dollar business while always keeping the namesake top of mind.

And as the great poet Rihanna once pointed out, kindness can be mistaken for weakness.

But that hasn't been Daniel's story.

He's shown a lot of strength while being kind and building his company.

For example, during Kind's history, he bought out a PE firm for $220 million in order to maintain his leadership.

Today, he gives us the behind the scenes of that story.

And we also talk about the difference between being nice and being kind and how he's supporting other founders through his firm Camino Partners and on Shark Tank.

I am so excited to say, Daniel Lubetzky, welcome to Money Rehab.

You were a young kid.

Where did we meet exactly?

I think the dinner was after the interview.

You came on my early morning show on CNBC.

Super, super early.

Englewood Cliffs.

I think I interviewed you.

This is what, 15 years ago at this point?

15 or 20.