Nicole Lapin

Bank.

I'm Nicole Lapin, the only financial expert you don't need a dictionary to understand.

It's time for some money real.

Here's the number I want you to sit with for just a second.

2.6 billion.

That is the estimated net worth of a 27-year-old kid from Greenville, North Carolina, who dropped out of college after two weeks because he wanted to make YouTube videos.

That kid is Jimmy Donaldson.

You know him as Mr. Beast.

If you're thinking that you don't have anything to learn from the monetization strategy of an influencer who lights cars on fire, I just want you to stop there for a minute because more than 30% of Gen Alpha and 57% of Gen Z want to be creators.

And even though a lot of people were sort of dubious about the whole space in the beginning, it is undeniable that the creator landscape is big business.

The creator economy is now worth $250 billion worldwide, which is larger than the GDP of more than 100 countries.

Goldman Sachs predicts that the creator economy could reach $480 billion by 2027.

By 2032, projections put it anywhere between $700 billion and nearly $1 trillion.

Creators are driving our purchase decisions when it comes to what we watch, what we wear, what we eat, what we drink, and what medicines we even take.

It's completely disrupting the ways companies advertise.

Here's the proof.

For decades, the Super Bowl has been the largest stage for advertisers to compete, right?

To get in front of roughly 125 million people watching the Super Bowl this year, advertisers spent an average of $8 million for a 30-second commercial.

But Mr. Beast...

has 470 million followers on YouTube alone.