Nikki Martin

So in my book, although there was a push to fit things on the form, there was also a push to use programs like 3D.

There still will always be

an industry where fit models are needed.

Over the course of my 20-year career in fashion, I've sold billions of dollars of goods by creating the perfect fit for big box retailers.

So there's definitely a push to get away from fit models because fit time, it can get expensive.

Usually an hour with agency fees, you can be around 300, 400 bucks.

So it can get costly.

I feel like that was bigger pre-pandemic.

But what we're seeing post-pandemic is like people are calling the girls and the guys back because they're needed.

If something fits you, you're going to hold on to it.

You're going to wear it.

You're going to go back to it repeatedly.

And I feel like if people were educated on what a great fit is, they would cut down on buying clothing that they do not need.

Yeah, well, that's why I like to point out the different regions.

So, like, if you have an armhole that is all the way under your arm, just, like, cutting in, if you're feeling seaming that's making you uncomfortable, if you have a garment that feels like it's swinging away from your body in the wrong direction, that is a fit issue.

So that's why you still need fit models, because they can sit down and say, hey...

This jean is uncomfortable.

I'm feeling something pressing when I sit down.

If they're skilled, they can offer you great feedback.

A lot of feedback.