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Nikki Verda

👤 Person
320 total appearances

Appearances Over Time

Podcast Appearances

Nicky at Night
The 3 things that Make or Break a New Artist

I think that's the issue. Like, there was no storytelling of this. Like, what is... I mean, even think about it as little things, too. Like, I can tell you so clearly, and I have, what I would wear to an Olivia Rodrigo concert, what I would wear to a Billie Eilish concert, what I would wear to a Charli XCX concert. No idea what I would wear to a Julia concert.

Nicky at Night
The 3 things that Make or Break a New Artist

I think that's the issue. Like, there was no storytelling of this. Like, what is... I mean, even think about it as little things, too. Like, I can tell you so clearly, and I have, what I would wear to an Olivia Rodrigo concert, what I would wear to a Billie Eilish concert, what I would wear to a Charli XCX concert. No idea what I would wear to a Julia concert.

Nicky at Night
The 3 things that Make or Break a New Artist

But that is not... You need more. Tate is hot. Sabrina is hot. Billie is hot. You need more. This is what I'm saying. Like, I think, like, a big... Mistake. Even like with an ethos can be like a little thing. Like I think something that really, really blew up talking about Ice Spice in the beginning was she leaned into this identity of being a New Yorker.

Nicky at Night
The 3 things that Make or Break a New Artist

But that is not... You need more. Tate is hot. Sabrina is hot. Billie is hot. You need more. This is what I'm saying. Like, I think, like, a big... Mistake. Even like with an ethos can be like a little thing. Like I think something that really, really blew up talking about Ice Spice in the beginning was she leaned into this identity of being a New Yorker.

Nicky at Night
The 3 things that Make or Break a New Artist

Every song she put out was somehow connecting back to being a New Yorker, right? Like Delhi. A LA artist cannot write that song.

Nicky at Night
The 3 things that Make or Break a New Artist

Every song she put out was somehow connecting back to being a New Yorker, right? Like Delhi. A LA artist cannot write that song.

Nicky at Night
The 3 things that Make or Break a New Artist

It does not make sense. It's so unique. Even the music video just being shot in the deli. Like, it was everything. It was iconic.

Nicky at Night
The 3 things that Make or Break a New Artist

It does not make sense. It's so unique. Even the music video just being shot in the deli. Like, it was everything. It was iconic.

Nicky at Night
The 3 things that Make or Break a New Artist

And that made it so... Her ethos was tied to this piece of identity. And then when she shifted to, like, Y2K... Do you know how many fucking people have done Y2K? I'm tired of Y2K, bro. We're all referencing Y2K every 10 minutes. Like, it's not...

Nicky at Night
The 3 things that Make or Break a New Artist

And that made it so... Her ethos was tied to this piece of identity. And then when she shifted to, like, Y2K... Do you know how many fucking people have done Y2K? I'm tired of Y2K, bro. We're all referencing Y2K every 10 minutes. Like, it's not...

Nicky at Night
The 3 things that Make or Break a New Artist

unique and interesting to me anymore yeah but at least I think like her leaning into New York is a city with a cult-like following you know like people who are New Yorkers are passionate about being New Yorkers and I think that was something that really really worked for her and like Dua again like I just don't like when I think of Dua's branding it's anything artists and other artists can do like you think dancer I think Tate

Nicky at Night
The 3 things that Make or Break a New Artist

unique and interesting to me anymore yeah but at least I think like her leaning into New York is a city with a cult-like following you know like people who are New Yorkers are passionate about being New Yorkers and I think that was something that really really worked for her and like Dua again like I just don't like when I think of Dua's branding it's anything artists and other artists can do like you think dancer I think Tate

Nicky at Night
The 3 things that Make or Break a New Artist

You think like she has a really, really incredible vocals also. But like I wouldn't say she's a vocalist. Like it's not what she's known for. I can't think of what she is known for. I can't think of like brands and things that would make so much sense for a collaboration with Dua Lipa. You know what I mean? I disagree. Good. Then disagree with me. I want to hear like why you disagree.

Nicky at Night
The 3 things that Make or Break a New Artist

You think like she has a really, really incredible vocals also. But like I wouldn't say she's a vocalist. Like it's not what she's known for. I can't think of what she is known for. I can't think of like brands and things that would make so much sense for a collaboration with Dua Lipa. You know what I mean? I disagree. Good. Then disagree with me. I want to hear like why you disagree.

Nicky at Night
The 3 things that Make or Break a New Artist

I don't think I disagree with what you're saying. I think that the, my problem is that the anchor is not planted anywhere.

Nicky at Night
The 3 things that Make or Break a New Artist

I don't think I disagree with what you're saying. I think that the, my problem is that the anchor is not planted anywhere.

Nicky at Night
The 3 things that Make or Break a New Artist

That's what I need. You know what I mean? Like I want her to be visual, like, or not sorry, visual, more specific than like I, I have some time, like I feel like if do it, leave, I should literally make an album called European summer vacation. You know what I mean? Like something like that. Like literally, yeah. I mean, you'd have to change the title a little bit.

Nicky at Night
The 3 things that Make or Break a New Artist

That's what I need. You know what I mean? Like I want her to be visual, like, or not sorry, visual, more specific than like I, I have some time, like I feel like if do it, leave, I should literally make an album called European summer vacation. You know what I mean? Like something like that. Like literally, yeah. I mean, you'd have to change the title a little bit.

Nicky at Night
The 3 things that Make or Break a New Artist

But like I think that she so personifies this feeling of like dance and pop and high energy. I think very back, something you and I have talked about in the past is positive pop. I think that's why Dua Lipa really blew up in the beginning when I think of like self-titled and future nostalgia was that she was one of the only artists in this time of like

Nicky at Night
The 3 things that Make or Break a New Artist

But like I think that she so personifies this feeling of like dance and pop and high energy. I think very back, something you and I have talked about in the past is positive pop. I think that's why Dua Lipa really blew up in the beginning when I think of like self-titled and future nostalgia was that she was one of the only artists in this time of like