Nikki Verda

So, again, talking about visuals is like I think it's telling the story of the ethos through some sort of visual. And great visual storytellers transcend the medium of just music. A world is more than just a song. Like I love this quote. If you want to be great at fashion, study anything besides fashion. Art, history, politics, anything. It doesn't matter what it is.

So, again, talking about visuals is like I think it's telling the story of the ethos through some sort of visual. And great visual storytellers transcend the medium of just music. A world is more than just a song. Like I love this quote. If you want to be great at fashion, study anything besides fashion. Art, history, politics, anything. It doesn't matter what it is.

You need to gain perspective on something else and take that back to fashion. Mm-hmm. And I think it's a quote about fashion, but I think it applies to all art. Yeah. And essentially just this idea that like if you are constantly studying other musicians only, then the only thing you're going to put out is something that is some blend or meld of what these other musicians are already doing.

You need to gain perspective on something else and take that back to fashion. Mm-hmm. And I think it's a quote about fashion, but I think it applies to all art. Yeah. And essentially just this idea that like if you are constantly studying other musicians only, then the only thing you're going to put out is something that is some blend or meld of what these other musicians are already doing.

Whereas if you are consuming new stimuli, then you will create something new.

Whereas if you are consuming new stimuli, then you will create something new.

Is I think really like what the foundational... Source material. Yeah, exactly. It's, I mean, because everything is source material plus some alchemy of your creative input towards the thing. You know, like we are all an average sum of like the hundreds of thousands of things we've all consumed. Mm-hmm. So when you want to think of something new, consume new things.

Is I think really like what the foundational... Source material. Yeah, exactly. It's, I mean, because everything is source material plus some alchemy of your creative input towards the thing. You know, like we are all an average sum of like the hundreds of thousands of things we've all consumed. Mm-hmm. So when you want to think of something new, consume new things.

And when it talks to, you know, again, like I think about like one of the best, most impressive visuals of this year, possibly of all time is Brat. Like regardless of whether you like it or hate the music, you cannot deny that Brat was everywhere. And I think that this is the definition of like a visual that personified the ethos. Like it was Brat summer. It was crying in the club.

And when it talks to, you know, again, like I think about like one of the best, most impressive visuals of this year, possibly of all time is Brat. Like regardless of whether you like it or hate the music, you cannot deny that Brat was everywhere. And I think that this is the definition of like a visual that personified the ethos. Like it was Brat summer. It was crying in the club.

It was being sweaty and not apologizing for it. And like everything she did was in pursuit of that ethos, right? To the boiler room, to shutting down Times Square, to having that music video with like all of those people in it, right? These people like that personified brat.

It was being sweaty and not apologizing for it. And like everything she did was in pursuit of that ethos, right? To the boiler room, to shutting down Times Square, to having that music video with like all of those people in it, right? These people like that personified brat.

She never explained how or why they were brat, but you saw these 10 people sitting in a room and understood like why they would be friends almost.

She never explained how or why they were brat, but you saw these 10 people sitting in a room and understood like why they would be friends almost.

You know what I mean? And talking about it's not for everyone. It was this combination of references built a profile as to like what was brat. And then you could then take that profile and assign it on to anything and everything.

You know what I mean? And talking about it's not for everyone. It was this combination of references built a profile as to like what was brat. And then you could then take that profile and assign it on to anything and everything.

Right.

Right.

Oh, for sure. For sure. For sure. And, um, you know, I think that that, and then we saw how brat, you know, I mean, there was literally like runways of using this awful green color that they had never used before and cars and, you know, all the brands change their logo to it too.

Oh, for sure. For sure. For sure. And, um, you know, I think that that, and then we saw how brat, you know, I mean, there was literally like runways of using this awful green color that they had never used before and cars and, you know, all the brands change their logo to it too.