Nikola Mirchik

White label, white label, because, you know, now websites are sold to the community, to the vertical, to people that you know.

For example, you know, if you are, you know,

vertical like lawyers or medical doctors, then you have already people that you're providing some services to them.

And a website is just an additional service.

So verticals like that, they usually want to provide a website to parts of their community and that's extra revenue for them.

So we sell white label to them.

And then, you know, they rebranded and then create websites, easy to edit websites for their, you know, for their communities.

Well, we sell license, yearly license, you know, for this white label.

It depends on the number of customers.

of users number of websites they create you know okay what's like a what's a normalized cost per like per site well we negotiate that but you know uh are we talking like a dollar or a hundred bucks or a grand or something between you know uh dollar and ten dollars depending i cannot disclose you know but between between a dollar and ten dollars that's a fair enough range okay and walk me through more of the backstory here when did you launch the company

Well, you know, we used to be a web design company and we saw, you know, that there is always the same problem.

You know, we create a website for a client, put CMS on it, and they forget how to use it after one month, you know.

So we, you know, really wanted to create something that is simpler, but has only the basic functionality.

Because in 90% of cases, people use only the basics, you know, image, video, and text, you know.

So they don't need old bells and whistles of WordPress or, you know,

the more advanced CMSs.

This is the one thing.

The second thing, the CMSs are usually, in the beginning, made for engineers, not end users.

So they're complex.

And still, this is the case.