Nilay Patel

One of the most important pieces of the puzzle here is labeling the content at Capture.

We've all seen cell phone videos of protests and government actions and horrific government actions.

And I think Google has C2PA in the Pixel line of phones.

So video that comes off a Pixel phone or photos that come off a Pixel phone have some embedded metadata that says it's real.

Apple notably doesn't.

Have they made any mention of C2PA or any of these other standards that would authenticate the photos or videos coming off an iPhone?

That seems like an important player in this entire ecosystem.

I love a standards war and we've covered many standards wars and the politics of tech standards are usually ferocious and they're usually ferocious because whoever controls the standard generally stands to make the most money.

Or whoever can drive the standard and an extended standard can make a lot of money.

Apple has played that game maybe better than anybody.

They have driven a lot of the USB standard.

They were behind USB-C.

They drove a lot of Bluetooth standard.

They extended that standard for AirPods.

I can't see how you make money with C2PA.

And it seems like Apple is just letting everyone else figure it out and then they will turn it on.

And yet it feels like the responsibility to be the most important camera maker in the world is to drive the standard so people trust the images and videos that come off the cameras.

Does that dynamic come out anywhere in your reporting or your conversations with people about this standard?

It's not really there to make money.

It's there to protect reality.