Nilay Patel

Nobody's respecting the stuff as it travels across the internet.

Talk about that.

You wrote about Sora 2 videos and they exploded across the internet.

This is when it should have not been controversial to put labels everywhere saying this is AI-generated content.

And yet it didn't happen.

Why didn't that happen anywhere?

We're back with Verge reporter Jess Weatherbed.

Before the break, Jess was explaining the origins of the C2PA standard and why attempts to label AI imagery have been moving so slowly among phone makers, camera providers, and other parts of the photography ecosystem.

This effort to label AI images and videos is also falling apart at the distribution level because not all of the major social media platforms agree on how to handle and display this metadata so they can share that information with the people looking at stuff on the platforms.

So where exactly does that leave us?

Well, the head of Instagram, Adam Aseri, had some big ideas about all that that he published to the platform about a month ago.

And I think his post tells us a lot about how the most influential social media executives see this problem evolving in the future and reckoning with what, if anything, they can actually do about it.

I want to read you this quote from Adam Masseri who runs Instagram.

On New Year's Eve, he just dropped a bomb and he put out a blog post in the form of a 20 carousel Instagram slideshow, which has its own PhD thesis of ideas about how information travels on the internet embedded within it.

But he put out a 20 slide slideshow on Instagram.

In it, he said, quote, for most of my life, I could safely assume photographs or videos were largely accurate captures of moments that happened.

This is clearly no longer the case and it's going to take us years to adapt.

We're going to move from assuming what we see is real by default to starting with skepticism.

This is the end point, right?

This is you can't trust your eyes.