Nilay Patel

They're in C2PA.

They're embedding the information literally at the point of capture in Pixel phones.

What is YouTube doing?

Yeah, Google just had one of its best quarters ever.

Neil Mohan, the CEO of YouTube, he's been on the show in the past.

We will have him on the show again in the future.

He announced at the top of the year that the future of YouTube is AI.

And they have features that they've announced along the lines of creators can have AI versions of themselves do the sponsored content so that the creators can do whatever the creators actually want to do.

And there's a part of me that completely understands that.

Like...

Yes, my digital avatar should go make the ads so I can make the content that the audience is actually here for.

And there's a part of me that says, oh, they're never going to label anything.

Because the second they start labeling that as AI generated, which clearly will be, they will devalue it.

And there's something about that in the creative community with the audience that seems important.

I know you've thought about this deeply.

You've done some reporting here.

What is it about the AI generated label that makes everything devalued, that makes everybody so angry?

We need to take another quick break.

We're back with Verge reporter Jess Weatherbutt.

You heard us talking about how AI labels are falling apart at the distribution level, the social media level, and how some tech executives like Adam Masseri, the head of Instagram, are trying to wrap their heads around a world where we can't trust anything posted to social platforms.