Nilay Patel

Why would you do that instead of starting a TikTok channel now if you're a small business or an individual creator? And they all kind of say, well, it's to do e-commerce. Right. And embedded in that is some sense that, OK, you've built a following on some platform. Now you want to sell something to your audience and you're going to you got to sell the spoon somewhere.

Why would you do that instead of starting a TikTok channel now if you're a small business or an individual creator? And they all kind of say, well, it's to do e-commerce. Right. And embedded in that is some sense that, OK, you've built a following on some platform. Now you want to sell something to your audience and you're going to you got to sell the spoon somewhere.

So you're going to start spoons dot com and that's going to be hosted on Squarespace. And that's where it goes. You're describing the content itself being valuable, right? Being more valuable when it's hosted on Vimeo, maybe you're selling it, maybe you're doing subscriptions, whatever you're doing, but that's happening on a website because you can't transact that way on YouTube or TikTok.

So you're going to start spoons dot com and that's going to be hosted on Squarespace. And that's where it goes. You're describing the content itself being valuable, right? Being more valuable when it's hosted on Vimeo, maybe you're selling it, maybe you're doing subscriptions, whatever you're doing, but that's happening on a website because you can't transact that way on YouTube or TikTok.

So you're going to start spoons dot com and that's going to be hosted on Squarespace. And that's where it goes. You're describing the content itself being valuable, right? Being more valuable when it's hosted on Vimeo, maybe you're selling it, maybe you're doing subscriptions, whatever you're doing, but that's happening on a website because you can't transact that way on YouTube or TikTok.

You can't make the content valuable. but you're still stuck with how do you get audience to come to the website, right? That's still just some fraction of a search audience or some fraction of conversions from one of the social video platforms. And that, this is the math, that seems like the upper bound of your growth.

You can't make the content valuable. but you're still stuck with how do you get audience to come to the website, right? That's still just some fraction of a search audience or some fraction of conversions from one of the social video platforms. And that, this is the math, that seems like the upper bound of your growth.

You can't make the content valuable. but you're still stuck with how do you get audience to come to the website, right? That's still just some fraction of a search audience or some fraction of conversions from one of the social video platforms. And that, this is the math, that seems like the upper bound of your growth.

Because some number of people have to come to the website, some number of people have to choose to transact on a video from the Try Guys, and that can only grow insofar as all of those individual customers can get people to come to websites. Do you see that the web is the limiter in that way?

Because some number of people have to come to the website, some number of people have to choose to transact on a video from the Try Guys, and that can only grow insofar as all of those individual customers can get people to come to websites. Do you see that the web is the limiter in that way?

Because some number of people have to come to the website, some number of people have to choose to transact on a video from the Try Guys, and that can only grow insofar as all of those individual customers can get people to come to websites. Do you see that the web is the limiter in that way?

I see. I mean, YouTube right now is focused on video podcasts. They've picked their shot and they're going to take it. By the way, every time anyone says that stat about video retention, I feel like a dinosaur because I need to read. For as much video podcasting as I literally do, I am a reader to the core.

I see. I mean, YouTube right now is focused on video podcasts. They've picked their shot and they're going to take it. By the way, every time anyone says that stat about video retention, I feel like a dinosaur because I need to read. For as much video podcasting as I literally do, I am a reader to the core.

I see. I mean, YouTube right now is focused on video podcasts. They've picked their shot and they're going to take it. By the way, every time anyone says that stat about video retention, I feel like a dinosaur because I need to read. For as much video podcasting as I literally do, I am a reader to the core.

I have to underline things. I learned to highlight in five colors in law school. It's still where I'm at. Maybe the future is video, and that's why we do a video podcast, but still a reader to my core. There's three parts of... just sort of the video business. We've talked a lot about distribution, where you might distribute that video.

I have to underline things. I learned to highlight in five colors in law school. It's still where I'm at. Maybe the future is video, and that's why we do a video podcast, but still a reader to my core. There's three parts of... just sort of the video business. We've talked a lot about distribution, where you might distribute that video.

I have to underline things. I learned to highlight in five colors in law school. It's still where I'm at. Maybe the future is video, and that's why we do a video podcast, but still a reader to my core. There's three parts of... just sort of the video business. We've talked a lot about distribution, where you might distribute that video.

It sounds like that's where you think there's a lot of growth across organizations, even to consumer in some new way. Then there's monetization, which I want to get to. But the first part is the hardest, and I think undergoing the most change in terms of what we expect videos to be, and that's obviously creation, right? You need to make a video, you need to distribute it, you need to monetize it.

It sounds like that's where you think there's a lot of growth across organizations, even to consumer in some new way. Then there's monetization, which I want to get to. But the first part is the hardest, and I think undergoing the most change in terms of what we expect videos to be, and that's obviously creation, right? You need to make a video, you need to distribute it, you need to monetize it.

It sounds like that's where you think there's a lot of growth across organizations, even to consumer in some new way. Then there's monetization, which I want to get to. But the first part is the hardest, and I think undergoing the most change in terms of what we expect videos to be, and that's obviously creation, right? You need to make a video, you need to distribute it, you need to monetize it.