Nilay Patel

Wait, can I just stop you there for one second? Yep. I know the decoder audience fairly well. A lot of people just started screaming at you in their car because they think that's a bad outcome. You think it's a bad outcome? I have a young child.

Wait, can I just stop you there for one second? Yep. I know the decoder audience fairly well. A lot of people just started screaming at you in their car because they think that's a bad outcome. You think it's a bad outcome? I have a young child.

The idea that we're going to read The Wild Robot and then some AI tool is going to make the movie The Wild Robot instead of the beautiful actual movie made by people, The Wild Robot, I would argue that that's a bad outcome.

The idea that we're going to read The Wild Robot and then some AI tool is going to make the movie The Wild Robot instead of the beautiful actual movie made by people, The Wild Robot, I would argue that that's a bad outcome.

The idea that we're going to read The Wild Robot and then some AI tool is going to make the movie The Wild Robot instead of the beautiful actual movie made by people, The Wild Robot, I would argue that that's a bad outcome.

Right, because the economics of video have collapsed on them, right?

Right, because the economics of video have collapsed on them, right?

Right, because the economics of video have collapsed on them, right?

I think this is a real tension. And I see it expressed all the time. I've heard it from... your peers on the show when they tell me about the tools that people use in Photoshop, right? Generative fill in Photoshop, according to Shantanu Narayan in Adobe, is like 100% usage rate. But then everyone yells about generative fill existing.

I think this is a real tension. And I see it expressed all the time. I've heard it from... your peers on the show when they tell me about the tools that people use in Photoshop, right? Generative fill in Photoshop, according to Shantanu Narayan in Adobe, is like 100% usage rate. But then everyone yells about generative fill existing.

I think this is a real tension. And I see it expressed all the time. I've heard it from... your peers on the show when they tell me about the tools that people use in Photoshop, right? Generative fill in Photoshop, according to Shantanu Narayan in Adobe, is like 100% usage rate. But then everyone yells about generative fill existing.

And there's a real mismatch between consumer expectations and how people feel about AI, and then the creatives actually using the tools at high rates. I get all that. But I also think there's a mismatch between you saying you're for filmmakers and how marketers want to use AI. I think we're careening towards a world of basically custom creative being shown to individual users, right?

And there's a real mismatch between consumer expectations and how people feel about AI, and then the creatives actually using the tools at high rates. I get all that. But I also think there's a mismatch between you saying you're for filmmakers and how marketers want to use AI. I think we're careening towards a world of basically custom creative being shown to individual users, right?

And there's a real mismatch between consumer expectations and how people feel about AI, and then the creatives actually using the tools at high rates. I get all that. But I also think there's a mismatch between you saying you're for filmmakers and how marketers want to use AI. I think we're careening towards a world of basically custom creative being shown to individual users, right?

Where some brand uploads their assets to a video platform and literally ads get assembled for you in AI platforms. for you as specific user targeted to your interests. We're headed there. The big platform's already talking about it. But those really commercial uses of AI, we're going to make a whole bunch of ads and we're going to do some of the most creative filmmaking that exists.

Where some brand uploads their assets to a video platform and literally ads get assembled for you in AI platforms. for you as specific user targeted to your interests. We're headed there. The big platform's already talking about it. But those really commercial uses of AI, we're going to make a whole bunch of ads and we're going to do some of the most creative filmmaking that exists.

Where some brand uploads their assets to a video platform and literally ads get assembled for you in AI platforms. for you as specific user targeted to your interests. We're headed there. The big platform's already talking about it. But those really commercial uses of AI, we're going to make a whole bunch of ads and we're going to do some of the most creative filmmaking that exists.

They don't seem like they're happening at the same rate or with the same level of acceptance or even like they should happen with the same tools. And you have every piece of the puzzle in front of you. Where do you see the biggest growth and where do you see the biggest pushback?

They don't seem like they're happening at the same rate or with the same level of acceptance or even like they should happen with the same tools. And you have every piece of the puzzle in front of you. Where do you see the biggest growth and where do you see the biggest pushback?

They don't seem like they're happening at the same rate or with the same level of acceptance or even like they should happen with the same tools. And you have every piece of the puzzle in front of you. Where do you see the biggest growth and where do you see the biggest pushback?