Nilay Patel

We're back with Vimeo CEO Philip Moyer discussing what generative AI might do to video creation and how the attention economy can possibly sustain an even larger amount of AI-generated content. Let's talk about AI. I want to start by, again, asking sort of a mathematical question.

One of my theses for the year is that the creator economy is under an enormous amount of pressure, not just from AI, but just from what you're describing, this huge shift to video. You can see that there's just... an exponential increase in supply of video on all these platforms, right? More and more kids are making videos. More and more people are choosing to communicate in video-first ways.

One of my theses for the year is that the creator economy is under an enormous amount of pressure, not just from AI, but just from what you're describing, this huge shift to video. You can see that there's just... an exponential increase in supply of video on all these platforms, right? More and more kids are making videos. More and more people are choosing to communicate in video-first ways.

One of my theses for the year is that the creator economy is under an enormous amount of pressure, not just from AI, but just from what you're describing, this huge shift to video. You can see that there's just... an exponential increase in supply of video on all these platforms, right? More and more kids are making videos. More and more people are choosing to communicate in video-first ways.

More enterprises are doing it. And then you have AI, which is just making it easier and easier to produce a massive amount of video. So the platforms are getting flooded with supply. There's not as much ad revenue as there is increasing video supply. So just you do the division, you're like, well, the ad rates are going to go down. And then attention is sort of fixed, right?

More enterprises are doing it. And then you have AI, which is just making it easier and easier to produce a massive amount of video. So the platforms are getting flooded with supply. There's not as much ad revenue as there is increasing video supply. So just you do the division, you're like, well, the ad rates are going to go down. And then attention is sort of fixed, right?

More enterprises are doing it. And then you have AI, which is just making it easier and easier to produce a massive amount of video. So the platforms are getting flooded with supply. There's not as much ad revenue as there is increasing video supply. So just you do the division, you're like, well, the ad rates are going to go down. And then attention is sort of fixed, right?

There's only so many people with so many hours in a day, and presumably they do have to eat and do productive work. So attention is kind of fixed, right? It's just like a fixed number that you can capture. That all just seems like it's a bubble that's going to pop, right? You flood an ecosystem that has been pretty stable for a few years with an enormous amount of supply.

There's only so many people with so many hours in a day, and presumably they do have to eat and do productive work. So attention is kind of fixed, right? It's just like a fixed number that you can capture. That all just seems like it's a bubble that's going to pop, right? You flood an ecosystem that has been pretty stable for a few years with an enormous amount of supply.

There's only so many people with so many hours in a day, and presumably they do have to eat and do productive work. So attention is kind of fixed, right? It's just like a fixed number that you can capture. That all just seems like it's a bubble that's going to pop, right? You flood an ecosystem that has been pretty stable for a few years with an enormous amount of supply.

The ad rates go down, attention stays fixed. Something happens in there. And it seems like to me, AI is the most important component of that. Because it's the thing that can change the economics of the supply the fastest, right? You just say make 50 videos about my product and now we have 50 videos about the product on whatever platform.

The ad rates go down, attention stays fixed. Something happens in there. And it seems like to me, AI is the most important component of that. Because it's the thing that can change the economics of the supply the fastest, right? You just say make 50 videos about my product and now we have 50 videos about the product on whatever platform.

The ad rates go down, attention stays fixed. Something happens in there. And it seems like to me, AI is the most important component of that. Because it's the thing that can change the economics of the supply the fastest, right? You just say make 50 videos about my product and now we have 50 videos about the product on whatever platform.

Is that an opportunity for you that this whole sort of the creator economy or the video creator economy as we know it seems like it's going to go just a pretty basic shift in its economics?

Is that an opportunity for you that this whole sort of the creator economy or the video creator economy as we know it seems like it's going to go just a pretty basic shift in its economics?

Is that an opportunity for you that this whole sort of the creator economy or the video creator economy as we know it seems like it's going to go just a pretty basic shift in its economics?

To me, it feels like the question of 2025. Like, if you ask me, what is the version of the cover in 2025? There's Elon and Doge, and then there's what happens to the creator economy?

To me, it feels like the question of 2025. Like, if you ask me, what is the version of the cover in 2025? There's Elon and Doge, and then there's what happens to the creator economy?

To me, it feels like the question of 2025. Like, if you ask me, what is the version of the cover in 2025? There's Elon and Doge, and then there's what happens to the creator economy?

Wait, can I just stop you there for one second? Yep. I know the decoder audience fairly well. A lot of people just started screaming at you in their car because they think that's a bad outcome. You think it's a bad outcome? I have a young child.