Nilay Patel

And if you actually get refunds, do you pass them back to consumers or you just keep it?

The goal of the tariff policy as stated by the administration is to move manufacturing back to the United States.

You were just talking earlier about how easy it is to go to China and just become a toy manufacturer because that capacity is there.

Have you moved any manufacturing back to the United States?

Is it worth it to do so?

Yeah.

No, I was looking on the website just before we started.

I went on Hasbro.com.

There's a Green Bay Packers Transformer, which is laser targeted at me.

It's $27.99 on the website.

I'm assuming you're not making that here.

How much would it cost to make something like that here in the United States?

And so you're saying you would need massive automation to equalize that labor cost to do it here?

Welcome back.

I'm talking with Hasbro CEO, Chris Cox, about automation and AI.

So let me ask you about the other piece of automation.

So the last time we were here, 2023, you talked a lot about a system called Blueprint 2.0, which was a $100 million investment into a brand insights platform, like a data platform that would help you figure out what to make and how much to make.

We've already talked a bunch about AI.

I'm reliably told that you can now just buy cloud code for like $20.

and just build $100 million brand insight platforms.