Nir Bashan

And that's how they've been yesterday.

That's how they'll be tomorrow.

That's the way it is.

I've made a life out of questioning that.

I've made a life out of working with people very, and sometimes in a very intimate way, sometimes with tens of thousands of people on saying no.

The acceptance of, hey, this is the way it is not indicative of your creative and innovative potential.

Listen, we were born with genes that are turned on and off by creativity.

Literally, it was a study that came out about a year ago

that found that we are wired for creative and innovative solution.

But somewhere along the way, we kind of lose it.

We fall in love with analytics.

We go to business school and it tells us, look at the Excel's got everything you want in it.

It's every private equity company.

Right.

Ever.

Right.

So the problem is that's not true.

And we've been led to believe that it's true.

We need to balance creativity and analytics together in order to get where we need to go.

So I think we live in an unprecedented world where we can literally pull out a device and see what a competitor doing down the street.