Nir Bashan

The issue with that is that

Sometimes we need to filter out the thoughts and identify and prioritize one of them.

So in the book, I talk about that development of a filter through an amazing scientist who took on water in Africa.

He traveled and noticed that there are large sections of the African continent where people don't have access to clean water, right?

And he thought to himself, well, we got to come up with some way to filter it.

And there was a lot of expensive solutions.

There was a lot of solutions that didn't work.

And at the end of the day, he came up with a solution that is cheap, that requires no moving parts, that lasts like a year or a year and a half, and that is personal.

And it's basically a straw that you can drink contaminated water from.

It's incredible.

They sell it here in the US for people camping.

or explorers or out in the wild or whatever.

But in parts of Africa, it's a day to day thing.

And it's basically called a life straw and it filters out all of the negativity and the contaminants and all the horribleness from the water.

So the way that I use the filter and the way I teach business owners

and different employees, people in different businesses, is I teach them, hey, use this filter to start filtering out these negative thoughts, the thoughts that will slow you down.

I ask people, okay, cool, what do you want to do?

Oh, Nir, I want to build a cart and go out and sell books in it.

Okay, cool.

That sounds great.