Nir Bashan

So he runs home, like all of us would do, and he goes on Google.

Hey, what can I do to help with the ocean, to help with coral reef?

Hey, he gets a few ideas.

He goes and talks to these scientists, right?

And they tell him, dude, you're 16.

You gotta get a PhD.

You gotta go to oceanography school.

You gotta, there's all these things that you have to do before you get out there.

And he told them, and I remember in the interview, it was very specific.

He basically told them that I love you guys and I love science.

And it's very important to have those scientific backgrounds and to have that wonderful schooling.

But it is far more important to just start, to just get in there and dive into an idea.

John, you know this, you've run tons of companies, you're an entrepreneur, you're a serial entrepreneur.

You know that the first step is just getting in the water, just getting to do it.

And so he went and just got a bunch of rope, got some coral and tried it and it failed.

And then he tweaked it, and he tried it again, and it failed.

And then he kept tweaking and tweaking.

And today, he's got the largest coal restoration company on Earth.

And some of those scientists that told him, hey, buddy, go to school or whatever, are now his employees.

So I am very lucky to be one of the most viral authors on psychology today.