Nir Bashan

The world is full, John, of these really simple solutions.

Right.

But we're too afraid.

We're oh, we're doubting.

Oh, we're really successful.

So why would we take a risk on something?

And we devoid and lose that ability to solve these incredibly pressing problems.

In this case is chipping.

In the other cases, coral reefs on Earth in the waters of the ocean.

simply because we don't take a chance on those ideas.

And it was, the results were incredible.

The shipping improved, the damages decreased, all because of an image of a TV and people thought that there was a TV in the box.

Big time.

Yes.

The end of World War II was a very interesting time.

We are an incredible nation and we made the decision then with Harry Truman who was in office to not

punitively punish our enemies.

We did that in Germany, and we did that with the Japanese.

We could have easily have said, you know what, we're putting in a government, we're done with you guys, kick out the emperor, the whole deal.

But we took a very measured,