Nir Eyal
👤 SpeakerAppearances Over Time
Podcast Appearances
They swam for 60 hours, not 60 minutes.
Whoa.
60 hours of swimming.
60 hours.
They went from 15 minutes to 60 straight hours of swimming.
They became 240 times more persistent.
So why do I tell this story?
We're not rats.
I tell this story because it illustrates the power of belief.
Now we can't ask the rats, do they change their minds about something?
But that's the only variable left.
Same bodies, same experiments, same conditions.
We think that what happened was that now that the rats knew that salvation was possible, that their efforts would matter, that something might happen.
If they kept swimming, they might get saved.
And so that greatly increased their perseverance.
And it seems like magic, but really it was there all along.
That that persistence was always there.
And that's exactly the same case for us.
For many of us, especially entrepreneurs, you know, I've started three companies.
The most important factor, you back me up here, right?